Scaling Guest Post Engine for Acquire.io

There are a few very specific challenges that one needs to solve to scale guest blogging initiatives:

• The content guidelines change for every article, and it depends on the editorial guidelines for each platform
• The turnaround time for these articles has to be precise, so as to not lose the opportunity
• If the article doesn't meet quality standards, it gets rejected.

One of the primary objectives at Wittypen was to build a lean yet scalable team of content managers, editors, and writers.

We started with guidelines around the key product and offerings but would then align to editorial standards for each article on a case to case basis.

Over a span of 2 years, we helped Acquire's team create 630+ guest articles which improved their DR to a whopping 80.