Content Writing

5 Content Writing Tools That You Must Know

Jun 21, 2018

5 Content Writing Tools That You Must Know

We all have great content ideas. Sometimes these hit us over a breakfast table conversation and sometimes while we ponder under a warm shower. However, great ideas without a structure or strategy to materialise them are futile.

To make sure that our content creation strategy hits the bull’s eye, along with original content, it’s necessary to streamline our ideas.

This will help us with actual implementation of those thoughts as opposed to them fizzling out in an unstructured ecosystem.

So, we are here to help you with some of the online content writing tools for researching, curating, and writing great content.

Content Research Tools

A SEO storytelling for content marketing is an art form. Whether you’re a college student writing a research paper, or the CEO of a thriving content agency who’s mastered the art of writing, your key tool before you write is to read. I know it because I read before I wrote this piece.

The same piece which is now furnished properly and is at your disposal to scroll through. That blank page holds umpteen possibilities for different writers, but more often than not, it starts in a similar way for most of them, with the constant blinking of that intimidating cursor. There are various challenges that you must have faced and probably continue to face as you sit down to write.

This becomes very creatively draining since it is not easy to generate new ideas on a regular basis and to create spot on content for your user. However, you and I, both know that this is no excuse either. So, here are some of the best content research tools that industry experts stand by to improve writing skills to keep you well informed and ideating.

1. Feedly

Like they say, ‘Be in the know.’ Feedly is a news aggregator application that operates across various devices running on Android and iOS, and also have a cloud service. This tool keeps you up-to-date with everything from the latest blogpost of your competitor to the newly uploaded YouTube video of your favourite channel.

With its easy availability and accessibility, you can go through important feeds and trending topics to know what you should be creating your content on, next.

Content Research Tools

This is what your display will look like. You have the selected categories and other user options along the left column and your daily digest will appear in the main screen.
If you use a smartphone, the displays for various parts of the application will look like this:

2. RSS Feed Reader

An extremely useful tool with an omnipresence on the Internet, RSS Feed Reader monitors a massive range of online information sources to see what is changing and constantly being updated. It allows a user to monitor news sites, blogs, Twitter or Facebook pages, financial information, daily deals, classified sites, and government alerts, to name just a few. It is, however, often misunderstood for its purpose. So, consider this – RSS is basically your personal spy.

There is no point of subscribing to all those web sources if you cannot keep track of their new updates/posts. By subscribing to the RSS feed of a website, you take that extra step ahead. The browser monitors the site and alerts you every time there is an update, while keeping your privacy information safe. So, be it a conversation with your friend over a coffee or your next content topic, you are soundly prepared.

3. Digg

What the Internet is about right now.’ Clear from their tagline, Digg is another news aggregator website which is designed to keep up with the most trending topics for an Internet audience. This is one of the best apps for social news. By following Digg, you are making sure that you never miss out on the most happening and potential topics that your content can cover.

Content Research Tools

Yes, they have an exclusive section on Donald Trump too.

4. Google Trends

The name sounds simple, doesn’t it? Well, what this tool does is incredibly helpful. It analyses how trending a particular topic is on the basis of the frequency of Google searches made around the world. It calculates and gives you results based on time (year-wise), location, and also by category.
For instance, the most searched topic currently, across most parts of the world, is the FIFA World Cup. Makes sense, doesn’t it?

Content Research Tools

Google Trends also provides a feature to compare the trends of different keyword(s) or topic searches against each other to get a sense of their popularity, or similarity and differences among those. Modify your target keywords and seed keywords and you can strategise on the basis of these trends and fill the existing gaps with your content.

So, here you know which medium of marketing is better preferred.


This is your analytics tool to analyse social networking sites for specific hashtags, keywords, posts, etc. Keyhole does a complete timeline check to show you the popularity of a particular topic. It also gives you related topics, top users posting, location based results, and so on.

Content Research Tools

Content Writing Tools

Now that you’ve done your research, you’re ready to slam your keyboard and pour out all your thoughts and theories (well, don’t literally kill your keyboard).


This is an excellent platform for you as a content marketer since they provide a forum to discover and share content to blogs, newsletters, etc., specific to the industry. Curata admits that one of the keys to fresh and original content creation is content curation.
They don’t let you burnout in an attempt to endlessly generate new ideas, but let you relax those nerves a little, and create strategically, with support. Relied upon by some of the biggest companies and industry experts of the world, Curata is one content marketing platform that you must definitely consult before content creation.

Content Curation and Writing Tools

2. WittyPen

This is a content creation platform driven to bring better results to publishers, give a voice to a huge pool of writers, and ultimately, satisfy the end user out there by providing professional content writing services. They partner with a huge number of freelance content writers with years of professional experience to bring to you the best brewed content for your specific needs. They also provide solutions and suggestions for your content marketing strategy. Need fresh and original content; talk to WittyPen –

online content Writing platform


ClearVoice is a database to organise, regulate, and simplify your content workflow. You and I, both know that content marketing is the new solution now. But, it won’t be effective if you’re all over the place. ClearVoice helps you with exactly this – streamlining your work into an organised system. Your process of content creation and curation, thus, made simpler.

Content Curation and Writing Tools

4. Hemingway

One of the best content writing tools, Hemingway is just what you need whether you’re a starter or a professional. This is a distraction-free writing app which lets you remain focused on your idea and put them down on paper (or screen, rather) without having to stop to look left or right.
While you’re in the zone and racing your fingers over the keyboard, looking out for the comma in that complex sentence is something that you might miss or could break your flow. This is why you choose to write in Hemingway which does the job for you.

Content Curation and Writing Tools

5. Ilys

‘Pure writing flow.’ Yes, Ilys guarantees this because it is programmed like this. Ilys is a very effective writing tool for practically everybody, but is probably also harder on you than your gym coach. You are, however, grateful to them for keeping you in that routine when you see results, right? You will be grateful to Ilys too. You have to feed in your target word count, which Ilys will lock, implying that you cannot stop writing until the word count is reached. It does not allow you to delete, go back, or edit before you reach that target. Once done, you have complete freedom to edit as you like. Ilys does this so that you can form a good habit, dear writer, to keep the processes separate and improve your flow, helping you create long form content and time management skills.

Content Curation and Writing Tools

Digital Publishing and Advertising Platforms

Researched and written, your content piece is now ready. But, the process does not just end there. You need to publish and ensure your landing page has an effective reach, right? For this, we have compiled a list of platforms which help you publish your content online in a user-friendly and optimised manner, so as to strengthen your current user base and attract new ones.


These people have taken content marketing to a whole new level with a will to genuinely interest their user, and not impose upon them. Outbrain taps into the user’s mind and actually engages them with content which is appealing and engrossing. Their’s is a content recommendation platform that puts the word out about your brand on many web publishing sites.
Their key focus is to keep the user/viewer engaged and on-site for as long as possible. In the words of David Sassoon, the Founding COO, “Algorithmically, at Outbrain, what we’ve really been trying to tackle is how do you… power serendipity through data.” Sounds amazing, doesn’t it? They are your go-to people to help you spread the word.

Digital Publishing and Advertising Platforms

2. OneSpot

“Don’t just promote your content, use it to build relationships.” Like Outbrain, OneSpot has a similar agendum – engage with your user repeatedly to build a relationship. They believe in not only distributing content as far and wide as possible, but also in holding on to your existing customer base by delivering personalised and preferred content. They “remarket” content recommendations across digital devices, making you the user’s favourite stop for relatable and desired content.

Digital Publishing and Advertising Platforms

3. CodeFuel

“CodeFuel is a key ingredient when it comes to content marketing, in making the Internet accessible for everyone through intelligent advertising.” Makes it clear about what they do, does it not? CodeFuel is another one of those big names in this domain which helps brands and organisations scale their product by laying emphasis on user needs. Adam Goodvach, the company’s business development VP, says, “What we’re focusing on is intent of the user.” By providing relevance, they draw on their user’s interests, and by delivering analytics which wrap ad units in a simple manner, they keep the publisher updated with how they’re being interacted with.

 Advertising Platforms

4. Acrolinx

Acrolinx is the only software in this domain which is powered by AI and uses techniques like natural language processing as part of the larger process of machine learning. It understands your content, evaluates it, and then guides you to optimise it in a way to reach a user base which will find applicability in your content. From guiding the writer with grammar and tone to ensuring ROI, Acrolinx is an SEO tool which heavily enhances your entire content marketing process. Acrolinx has been chosen by some of the world’s most powerful brands and organisations, creating suitable and high-performing content for them.


5. Percussion

Similar to Acrolinx, Percussion is a content management and development system that helps you boost your strategy and take control of your website. Helping you to revamp your website without you having the technical skills for it, they “focus on getting the right digital content to the right channel at the right time.”

Digital Publishing and Advertising Platforms

6. Readz

This is a digital publishing software which helps you create and publish your content with the right visual appeal. Like they say, ‘Experience limitless web publishing.’ They do not restrict you with templates; they allow you all the free space you need to create your design. Their main goal is to help you build and publish effectively and consistently, gaining the desired results.


So, these are the best tools for researching, curating and writing great content. We hope that these state of the art tools equip you to upgrade your methods and get better returns. Happy marketing!

WittyPen is an online content development marketplace. We help you rapidly find writers who will deliver you quality content. On WittyPen we help you develop content for website, newsletters, blogs, social media, marketing collaterals and more.