{"id":25807,"date":"2017-08-12T18:01:19","date_gmt":"2017-08-12T12:31:19","guid":{"rendered":"https:\/\/wittypen.com\/?p=25807"},"modified":"2022-10-17T17:43:18","modified_gmt":"2022-10-17T12:13:18","slug":"witty-white-paper-best-content-practices","status":"publish","type":"post","link":"https:\/\/wittypen.com\/blog\/witty-white-paper-best-content-practices\/","title":{"rendered":"Witty White Paper &#8211; Best Content Practices"},"content":{"rendered":"<h2 id=\"what-is-a-white-paper\">What Is a White Paper?<\/h2>\n<blockquote><p><strong><em>A white paper is a persuasive essay that uses facts and logic to promote a certain product, service, technology or viewpoint. Should not be confused with a Manifesto, brochure, green paper, annual report or case studies.<\/em><br \/>\n<em>-Gordon Graham<\/em><\/strong><\/p><\/blockquote>\n<p>Other Terminologies: Competitive Review, Evaluation Guide, Executive Briefing, Market Overview, Position Paper, Product Briefing, Special Report<\/p>\n<h3 id=\"according-to-graham-gordon-a-white-paper-must-consist\">According to Graham Gordon, a white paper must consist<\/h3>\n<ul>\n<li>A document containing narrative text<\/li>\n<li>At least 5-6 pages or minimum 1000 words<\/li>\n<li>Oriented in portrait format (landscape format tends to be for B2B e-books)<\/li>\n<li>Educational, practical and useful, <strong>not<\/strong> a sales pitch<\/li>\n<li>Used <strong>before<\/strong> a sale, not after a sale<\/li>\n<li>Provides facts, <strong>not<\/strong> just opinion<\/li>\n<li>Includes an introduction or executive summary.<\/li>\n<\/ul>\n<h2 id=\"types-of-white-papers\">Types of White Papers<\/h2>\n<p><a href=\"https:\/\/wittypen.com\/blog\/wp-content\/uploads\/2017\/08\/Untiatled.png\"><img decoding=\"async\" src=\"https:\/\/wittypen.com\/wp-content\/uploads\/2017\/08\/Untiatled-300x77.png\" alt=\"\" \/><\/a><\/p>\n<p>In Business, White Papers can be considered as a part of <em>extended marketing<\/em> to persuade clients and customers and promote company products and viewpoints. It can be used to generate leads as well as boost business conversations. For a better understanding of Business White Papers, kindly read:<\/p>\n<ul>\n<li>IBM Strategy White Paper<\/li>\n<li><a href=\"https:\/\/assets.cdn.sap.com\/sapcom\/docs\/2015\/07\/70621987-5b7c-0010-82c7-eda71af511fa.pdf\" target=\"_blank\" rel=\"noopener\">SAP White Paper<\/a><\/li>\n<li><a href=\"http:\/\/www.idrbt.ac.in\/assets\/publications\/Best%20Practices\/BCT.pdf\" target=\"_blank\" rel=\"noopener\">IDRBT White Paper<\/a><\/li>\n<\/ul>\n<p>In Politics, government White Papers can be used to educate the audience about firm policies, while receiving an opinion on the same. For a better understanding of Government White Papers, kindly read:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.oecd.org\/corporate\/ca\/corporategovernanceprinciples\/25778905.pdf\" target=\"_blank\" rel=\"noopener\">OECD White Paper<\/a><\/li>\n<li><a href=\"http:\/\/g8fip1kplyr33r3krz5b97d1.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/02\/The_United_Kingdoms_exit_from_and_partnership_with_the_EU_Web-2.pdf\" target=\"_blank\" rel=\"noopener\">BREXIT White Paper<\/a><\/li>\n<li><a href=\"http:\/\/english.gov.cn\/archive\/whitepaper\/\" target=\"_blank\" rel=\"noopener\">PRC White Paper Archive<\/a><\/li>\n<li><a href=\"http:\/\/www.defence.gov.au\/whitepaper\/docs\/2016-defence-white-paper.pdf\" target=\"_blank\" rel=\"noopener\">Australia Defense White Paper<\/a><\/li>\n<\/ul>\n<h2 id=\"white-paper-structure\">White Paper Structure<\/h2>\n<p><strong>White Papers<\/strong> are authoritative essays that are written keeping specific issues, products, audience, and decisions in mind. One of the earliest publication includes The Churchill White Paper. Going through some of the texts of this paper, it becomes clear that a <em>White Paper<\/em> <strong>must<\/strong> involve facts, dates, verified news, citations, references and thorough knowledge of white paper writing styles.<\/p>\n<p>Since it involves the Palestine situation and the Arab-Jewish subject, the <strong>Churchill White Paper<\/strong> consists of subject research, official statements, governmental press releases, specific event dates, reference to the Senate and Constitution, etc.<\/p>\n<p>Apart from techniques and <a href=\"..\/best-website-content-writing-practices\">content writing best practices<\/a>, a White Paper must be built around a definite <strong>Structure.<\/strong> A Well Structured White Paper has the following flow of elements:<\/p>\n<p><a href=\"https:\/\/wittypen.com\/wp-content\/uploads\/2017\/08\/33.png\"><img decoding=\"async\" src=\"https:\/\/wittypen.com\/wp-content\/uploads\/2017\/08\/33-300x214.png\" alt=\"\" \/><\/a>\u00a0_<\/p>\n<h2 id=\"the-5-w-approach-towards-writing-a-well-structured-white-paper\">The 5-W Approach Towards Writing a Well Structured White Paper<\/h2>\n<p>To achieve a successfully written White Paper, kindly ask the following <strong><u>5 Questions<\/u><\/strong> before writing.<\/p>\n<ul>\n<li><strong>What<\/strong> is the purpose (statement) of this White Paper?<\/li>\n<li><strong>Why<\/strong> is the White Paper being written?<\/li>\n<li><strong>Who<\/strong> will read it?<\/li>\n<li><strong>Where<\/strong> will It be published?<\/li>\n<li><strong>When<\/strong> will it be published?<\/li>\n<\/ul>\n<h2 id=\"best-practices-for-writing-a-white-paper\">Best Practices for Writing a White Paper<\/h2>\n<h4 id=\"according-to-joe-pulizzi-and-robert-rose-the-following-framework-must-be-followed-for-best-practices\">According to <em>Joe Pulizzi<\/em> and <em>Robert Rose<\/em>, the following framework must be followed for best practices:<\/h4>\n<p><a href=\"https:\/\/wittypen.com\/blog\/wp-content\/uploads\/2017\/08\/22.png\"><img decoding=\"async\" src=\"https:\/\/wittypen.com\/wp-content\/uploads\/2017\/08\/22-300x136.png\" alt=\"\" \/><br \/>\n<\/a><\/p>\n<p><em>Source:<\/em> Content Marketing Institute<\/p>\n<ol>\n<li><strong>DISCUSSING<\/strong> ideas and making a plan in the early stages of white paper documentation will help generate a clear process outline.<\/li>\n<li><strong>BUILDING FRAMEWORK<\/strong> is crucial for achieving the set targets and goals of the final white paper.<\/li>\n<li><strong>DEADLINES<\/strong> are important and must be decided upon in advance.<\/li>\n<li><strong>DRAFTING<\/strong> a copy at early stages will go a long way.<\/li>\n<li><strong>VISUALS\/IMAGES<\/strong> must enhance the textual content and not distract from it. Kindly use only official and verified images, data, charts, and graphs.<\/li>\n<li><strong>COLLABORATE\/COMMUNICATE<\/strong> with other writers\/editors in the event of a team effort with regards to white paper development so that all ideas, thoughts, and facts are incorporated and structured.<\/li>\n<li><strong>FOLLOW APA REFERENCE<\/strong> method and kindly use Citations wherever required. Number your references well. <a href=\"http:\/\/www.cengage.com\/resource_uploads\/downloads\/0495799661_216547.pdf\" target=\"_blank\" rel=\"noopener\">APA Citation Guidelines<\/a><\/li>\n<li><strong>HYPERLINK<\/strong> wherever required. <strong>Citations for Electronic Referencing is also mandatory.<\/strong> <a href=\"https:\/\/www.friends.edu\/wp-content\/uploads\/2015\/08\/ElectronicReference.pdf\" target=\"_blank\" rel=\"noopener\">APA Guide to Electronic References<\/a><\/li>\n<li><strong>PLAGIARISM<\/strong> will not be tolerated<strong>.<\/strong> Always cite references, wherever required, e_specially_ while quoting others.<\/li>\n<li><strong>FOLLOW the 3-30-3 RULE<\/strong> for Whitepapers<\/li>\n<\/ol>\n<ul>\n<li>You have <strong>3 seconds<\/strong> to grab your reader&#8217;s attention. A couple of seconds to get the audience to click on your ad or link, so they become interested in your paper.<\/li>\n<li>You have <strong>30 seconds<\/strong> to engage your reader. Once they have clicked, you need to engage them with a summary of the paper either to get them to read the white paper or to get them to download it.<\/li>\n<li>You have <strong>3 minutes<\/strong> for your prospect to read the paper. No matter how amazing your content is, people are busy and tend to skim them.\u00a0 Don&#8217;t make the content too dense.\u00a0 It is better to simplify the content and offer an additional white paper than to include too much information in one white paper.<\/li>\n<\/ul>\n<p>The above blog gave you information on what white paper is,and some of the best white paper practices. Use the <a href=\"..\/best-website-content-writing-practices\">best tools for researching,curating and writing great content<\/a> to have maximum impact.<\/p>\n<p>Use them well!<\/p>\n<p>Happy writing!<\/p>\n","protected":false},"excerpt":{"rendered":"What Is a White Paper? A white paper is a persuasive essay that uses facts and logic to&hellip;\n","protected":false},"author":23,"featured_media":25814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[163],"tags":[],"class_list":{"0":"post-25807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-resources","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/posts\/25807"}],"collection":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/comments?post=25807"}],"version-history":[{"count":0,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/posts\/25807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/media\/25814"}],"wp:attachment":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/media?parent=25807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/categories?post=25807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/tags?post=25807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}