{"id":28249,"date":"2017-09-10T23:08:15","date_gmt":"2017-09-10T17:38:15","guid":{"rendered":"https:\/\/wittypen.com\/?p=28249"},"modified":"2022-11-14T15:57:25","modified_gmt":"2022-11-14T10:27:25","slug":"top-brands-winning-customers-content-marketing","status":"publish","type":"post","link":"https:\/\/wittypen.com\/blog\/top-brands-winning-customers-content-marketing\/","title":{"rendered":"How Top Brands Are Winning Customers through Content Marketing"},"content":{"rendered":"

“The key ingredient to a better content\u00a0experience is relevance.” \u2014\u00a0Jason Miller<\/em><\/strong><\/p><\/blockquote>\n

The Global Marketing Leader of LinkedIn, Mr. Miller emphasizes the importance of creating relevant content<\/em> over anything else. When it comes to content marketing<\/strong>, even the sky is not the limit anymore. The industry has transpired into another universe where contemporary distribution channels (TV, print) have been surpassed by the web, people, comedians, activism, politics, and all the rest.<\/p>\n

Analyzing the trends, one can fathom some common factors that separate successful content marketing practices from the rest.<\/strong><\/p>\n

1. Narration and Storytelling<\/h3>\n

\u201cHumans are not ideally set up to understand logic; they are ideally set up to understand stories.\u201d Roger C. Schank<\/em><\/strong><\/p><\/blockquote>\n

Remember the Vicks commercial that went viral earlier this year?<\/em> Well how can we forget the story of Gauri and Gayatri? The 2017 #TouchofCare<\/strong> campaign left an impact much deeper than it initially intended, through a heart warming real story of a mother- Gauri<\/em>. While the brand managed to create a strong case for transgender in general, Vicks<\/em> successfully went viral with the content marketing campaign thanks to its compassionate story telling on the hottest issue of present day India \u2013 Section 377.<\/em><\/strong><\/p>\n