1. Greater Focus on BoFu Content<\/h3>\n\n\n\n![\"BoFu](\"https:\/\/wittypen.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-1024x329.png\")
<\/a><\/figure>\n\n\n\nThe pandemic has led to brands and organisations moving all their operations online, including sales. The accompanying uncertainty of these times means that brands will increasingly focus on creating content that generates leads or sales, or in other words, moves them further down the sales funnel. This is the end game, after all, and is what all content eventually leads to. <\/p>\n\n\n\n
Your buyer has done their research and is weighing their options at this stage. What they need from you as a marketer is that final push leading up to a purchase. Your content needs to be convincing enough to make them take this step. <\/p>\n\n\n\n
2. High-Quality SEO, Based on User Intent<\/h3>\n\n\n\n![\"Seo](\"https:\/\/wittypen.com\/blog\/wp-content\/uploads\/2022\/10\/image-4.png\")
<\/a><\/figure>\n\n\n\nSEO has always been a content marketing essential. However, what 2020 changed was the need for more high-quality SEO, and this is only going to be true in the coming years. More importantly, all SEO efforts will have to cater to user intent if they\u2019re expected to yield results. This will involve researching the most effective keywords, and also drilling down on long-tail keywords as part of a comprehensive effort to fill in a content gap in your niche. <\/p>\n\n\n\n
This further goes hand in hand with another aspect that will influence content marketing efforts – the increasing use of voice search. Statistics predicted that by the end of 2020, almost 50% of all searches will be voice-based. What\u2019s more, is that its convenience is only going to ensure its continued growth. It\u2019s thus crucial that marketers create content and use keywords that cater to patterns emerging from this trend. <\/p>\n\n\n\n
3. Building Content Communities <\/h3>\n\n\n\n
One of the biggest changes that 2020 has brought to the world of content marketing is the formation of content communities. With the sudden challenges brought on by the pandemic, building communities was seen as a surefooted method of increasing a brand\u2019s reach. The benefits of these communities are varied, from engaging writers and their audiences with your brand to increasing contributions and word-of-mouth marketing. <\/p>\n\n\n\n
Fostering a sense of community among your audience is one of the best ways to keep building on your brand\u2019s engagement, along with doing wonders for your brand\u2019s awareness across various channels. <\/p>\n\n\n\n
4. Building Content Hubs to Generate Trust and Brand Awareness<\/h3>\n\n\n\n
With the extent of competition in the market across sectors, it\u2019s essential that a brand builds on its awareness and generate trust in its audience. <\/p>\n\n\n\n
Every company needs to be a media company<\/em> they say, it is perhaps the most effective way to build customer loyalty and trust in your brand. It\u2019s also a great way to build content \u2018hubs\u2019 that continuously educate audiences and further build their trust in you. <\/p>\n\n\n\nRecently, Cipla, a pharmaceutical company, created a content hub to educate people about Asthma and Inhalers. Iconic brands are created with consistent efforts to build trust and help customers. And with Breathefree<\/a>, Cipla is leading from the front.<\/p>\n\n\n\nDoing so requires consistency. Your brand\u2019s messaging must be consistent across channels, and it must continue to educate its audiences with their best interests in mind. Remember, content is no longer created for search engines, but for the audiences themselves. <\/p>\n\n\n\n
Ask yourself what it would take for you as a customer to attach yourself to a brand, such that your continue to purchase their offerings without much thought, and then work on implementing a similar strategy for your brand. After all, wouldn\u2019t it feel like a victory if your audiences recognized themselves as your loyalist? The boost that such trust could give your brand is tremendous. <\/p>\n\n\n\n
5. Target Google\u2019s Featured Snippets<\/h3>\n\n\n\n
Over the years, Google has continuously tweaked its algorithm with the aim of providing users with the exact information they search for. This is often presented to them in what\u2019s known as a featured snippet. However, to have a part of your content featured on top of Google\u2019s web page requires creating content that\u2019s targeted to the user\u2019s intent, clearly answering the question they\u2019re asking. <\/p>\n\n\n\n
These featured snippets can be in the form of how-to lists, summary paragraphs, or even tables. Regardless, your goal must be to create content that\u2019s crisp, clear, and structured as logically as possible for it to stand a chance to be featured. <\/p>\n\n\n\n
\n
![\"BoFu](\"https:\/\/wittypen.com\/blog\/wp-content\/uploads\/2022\/10\/image-5.png\")
<\/a><\/figure>\n\n\n\nThe pandemic has led to brands and organisations moving all their operations online, including sales. The accompanying uncertainty of these times means that brands will increasingly focus on creating content that generates leads or sales, or in other words, moves them further down the sales funnel. This is the end game, after all, and is what all content eventually leads to. <\/p>\n\n\n\n
Your buyer has done their research and is weighing their options at this stage. What they need from you as a marketer is that final push leading up to a purchase. Your content needs to be convincing enough to make them take this step. <\/p>\n\n\n\n
2. High-Quality SEO, Based on User Intent<\/h3>\n\n\n\n<\/a><\/figure>\n\n\n\nSEO has always been a content marketing essential. However, what 2020 changed was the need for more high-quality SEO, and this is only going to be true in the coming years. More importantly, all SEO efforts will have to cater to user intent if they\u2019re expected to yield results. This will involve researching the most effective keywords, and also drilling down on long-tail keywords as part of a comprehensive effort to fill in a content gap in your niche. <\/p>\n\n\n\n
This further goes hand in hand with another aspect that will influence content marketing efforts – the increasing use of voice search. Statistics predicted that by the end of 2020, almost 50% of all searches will be voice-based. What\u2019s more, is that its convenience is only going to ensure its continued growth. It\u2019s thus crucial that marketers create content and use keywords that cater to patterns emerging from this trend. <\/p>\n\n\n\n
3. Building Content Communities <\/h3>\n\n\n\n
One of the biggest changes that 2020 has brought to the world of content marketing is the formation of content communities. With the sudden challenges brought on by the pandemic, building communities was seen as a surefooted method of increasing a brand\u2019s reach. The benefits of these communities are varied, from engaging writers and their audiences with your brand to increasing contributions and word-of-mouth marketing. <\/p>\n\n\n\n
Fostering a sense of community among your audience is one of the best ways to keep building on your brand\u2019s engagement, along with doing wonders for your brand\u2019s awareness across various channels. <\/p>\n\n\n\n
4. Building Content Hubs to Generate Trust and Brand Awareness<\/h3>\n\n\n\n
With the extent of competition in the market across sectors, it\u2019s essential that a brand builds on its awareness and generate trust in its audience. <\/p>\n\n\n\n
Every company needs to be a media company<\/em> they say, it is perhaps the most effective way to build customer loyalty and trust in your brand. It\u2019s also a great way to build content \u2018hubs\u2019 that continuously educate audiences and further build their trust in you. <\/p>\n\n\n\nRecently, Cipla, a pharmaceutical company, created a content hub to educate people about Asthma and Inhalers. Iconic brands are created with consistent efforts to build trust and help customers. And with Breathefree<\/a>, Cipla is leading from the front.<\/p>\n\n\n\nDoing so requires consistency. Your brand\u2019s messaging must be consistent across channels, and it must continue to educate its audiences with their best interests in mind. Remember, content is no longer created for search engines, but for the audiences themselves. <\/p>\n\n\n\n
Ask yourself what it would take for you as a customer to attach yourself to a brand, such that your continue to purchase their offerings without much thought, and then work on implementing a similar strategy for your brand. After all, wouldn\u2019t it feel like a victory if your audiences recognized themselves as your loyalist? The boost that such trust could give your brand is tremendous. <\/p>\n\n\n\n
5. Target Google\u2019s Featured Snippets<\/h3>\n\n\n\n
Over the years, Google has continuously tweaked its algorithm with the aim of providing users with the exact information they search for. This is often presented to them in what\u2019s known as a featured snippet. However, to have a part of your content featured on top of Google\u2019s web page requires creating content that\u2019s targeted to the user\u2019s intent, clearly answering the question they\u2019re asking. <\/p>\n\n\n\n
These featured snippets can be in the form of how-to lists, summary paragraphs, or even tables. Regardless, your goal must be to create content that\u2019s crisp, clear, and structured as logically as possible for it to stand a chance to be featured. <\/p>\n\n\n\n
\n
<\/a><\/figure>\n\n\n\nSEO has always been a content marketing essential. However, what 2020 changed was the need for more high-quality SEO, and this is only going to be true in the coming years. More importantly, all SEO efforts will have to cater to user intent if they\u2019re expected to yield results. This will involve researching the most effective keywords, and also drilling down on long-tail keywords as part of a comprehensive effort to fill in a content gap in your niche. <\/p>\n\n\n\n
This further goes hand in hand with another aspect that will influence content marketing efforts – the increasing use of voice search. Statistics predicted that by the end of 2020, almost 50% of all searches will be voice-based. What\u2019s more, is that its convenience is only going to ensure its continued growth. It\u2019s thus crucial that marketers create content and use keywords that cater to patterns emerging from this trend. <\/p>\n\n\n\n
3. Building Content Communities <\/h3>\n\n\n\n
One of the biggest changes that 2020 has brought to the world of content marketing is the formation of content communities. With the sudden challenges brought on by the pandemic, building communities was seen as a surefooted method of increasing a brand\u2019s reach. The benefits of these communities are varied, from engaging writers and their audiences with your brand to increasing contributions and word-of-mouth marketing. <\/p>\n\n\n\n
Fostering a sense of community among your audience is one of the best ways to keep building on your brand\u2019s engagement, along with doing wonders for your brand\u2019s awareness across various channels. <\/p>\n\n\n\n
4. Building Content Hubs to Generate Trust and Brand Awareness<\/h3>\n\n\n\n
With the extent of competition in the market across sectors, it\u2019s essential that a brand builds on its awareness and generate trust in its audience. <\/p>\n\n\n\n
Every company needs to be a media company<\/em> they say, it is perhaps the most effective way to build customer loyalty and trust in your brand. It\u2019s also a great way to build content \u2018hubs\u2019 that continuously educate audiences and further build their trust in you. <\/p>\n\n\n\n Recently, Cipla, a pharmaceutical company, created a content hub to educate people about Asthma and Inhalers. Iconic brands are created with consistent efforts to build trust and help customers. And with Breathefree<\/a>, Cipla is leading from the front.<\/p>\n\n\n\n Doing so requires consistency. Your brand\u2019s messaging must be consistent across channels, and it must continue to educate its audiences with their best interests in mind. Remember, content is no longer created for search engines, but for the audiences themselves. <\/p>\n\n\n\n Ask yourself what it would take for you as a customer to attach yourself to a brand, such that your continue to purchase their offerings without much thought, and then work on implementing a similar strategy for your brand. After all, wouldn\u2019t it feel like a victory if your audiences recognized themselves as your loyalist? The boost that such trust could give your brand is tremendous. <\/p>\n\n\n\n Over the years, Google has continuously tweaked its algorithm with the aim of providing users with the exact information they search for. This is often presented to them in what\u2019s known as a featured snippet. However, to have a part of your content featured on top of Google\u2019s web page requires creating content that\u2019s targeted to the user\u2019s intent, clearly answering the question they\u2019re asking. <\/p>\n\n\n\n These featured snippets can be in the form of how-to lists, summary paragraphs, or even tables. Regardless, your goal must be to create content that\u2019s crisp, clear, and structured as logically as possible for it to stand a chance to be featured. <\/p>\n\n\n\n5. Target Google\u2019s Featured Snippets<\/h3>\n\n\n\n
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