{"id":62092,"date":"2022-12-26T19:29:16","date_gmt":"2022-12-26T13:59:16","guid":{"rendered":"https:\/\/wittypen.com\/blog\/?p=62092"},"modified":"2023-08-02T13:31:57","modified_gmt":"2023-08-02T08:01:57","slug":"bootstrapping-indias-top-content-marketplace-anshul-motwani","status":"publish","type":"post","link":"https:\/\/wittypen.com\/blog\/bootstrapping-indias-top-content-marketplace-anshul-motwani\/","title":{"rendered":"Bootstrapping India&#8217;s Top Content Marketplace &#8211; Anshul Motwani"},"content":{"rendered":"\n<p>Bootstrapping and building a business from scratch is quite a difficult task in today\u2019s startup environment. Using only the resources at hand and not having to rely on external factors to expedite the growth of a business to garner a reputable position in the marketplace is rarely seen and nothing to be coughed at. <\/p>\n\n\n\n<p>That\u2019s precisely what we did at Wittypen, and we have our Founder &amp; CEO, Anshul Motwani, share our journey on the \u201cUltimate Start-Up Building Podcast.\u201d<\/p>\n\n\n\n<p>Today <a href=\"https:\/\/wittypen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wittypen<\/a> has 1500+ writers, 70% of which are comprised of women. Led by founders <a href=\"https:\/\/twitter.com\/content_baba\" target=\"_blank\" rel=\"noreferrer noopener\">Anshul Motwani<\/a> and <a href=\"https:\/\/twitter.com\/preeteshjain\" target=\"_blank\" rel=\"noreferrer noopener\">Preetesh Jain<\/a>, Wittypen has created content for companies like PayTM, Swiggy, MoEngage, Freshworks, and hundreds of customers across the globe.  Without further ado, let\u2019s dive in!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: USB 6 : Bootstrapping and Spending $0 on Ads to Create India&amp;apos;s #1 Content Marketplace with Anshul Motwani (CEO @ WittyPen)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2GoJavs1f8dr3Pa5SWqZJ5?si=3663450edb134276&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"about-ultimate-start-up-building-podcast\" class=\"wp-block-heading\">About &#8220;Ultimate Start-Up Building Podcast&#8221;&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/thesidboson\" target=\"_blank\" rel=\"noopener\">SidBoson<\/a> is a master community builder with 10 years of experience. Having started his journey working with Harvard University\u2019s CS50x at age 17, Sid has catalysed growth for communities across domains. <\/p>\n\n\n\n<p>Currently, he leads Community at <a href=\"https:\/\/www.buildonscenes.com\" target=\"_blank\" rel=\"noopener\">Scenes &#8211; the ultimate community platform<\/a> and hosts The Ultimate Start-up Building Podcast which had featured guests including Venkat Malladi (CTO @ Vymo), Ishan Rakshit (Co-founder @ <a href=\"https:\/\/shopflo.com\/\" target=\"_blank\" rel=\"noopener\">ShopFlo<\/a>) and more.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Bootstrapping and building a business from scratch is quite a difficult task in today\u2019s startup environment. Using only&hellip;\n","protected":false},"author":16,"featured_media":64408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[112,230],"tags":[],"class_list":{"0":"post-62092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing","8":"category-interview","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/posts\/62092"}],"collection":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/comments?post=62092"}],"version-history":[{"count":0,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/posts\/62092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/media\/64408"}],"wp:attachment":[{"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/media?parent=62092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/categories?post=62092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wittypen.com\/blog\/wp-json\/wp\/v2\/tags?post=62092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}