# Wittypen > Wittypen is a strategic content marketing company, founded 2015 in India and serving clients worldwide. It runs two disciplines as one system: brand authority (positioning, social media, executive thought leadership) and search growth (SEO, AEO/GEO, and a scalable content engine of 1,800+ vetted writers). 500+ companies served and 85,000+ content pieces delivered, including for ClickUp, CRED, Freshworks, Square Yards, Swiggy, and Razorpay. Key facts: - Square Yards reached 1M+ monthly organic visitors with 1,000+ pieces across 8 websites. - 56% of the 850+ blogs Wittypen wrote for ClickUp rank in Google's top 10; the partnership still drives 20,000+ organic visits a month. - Middleware grew from 2,000 to 50,000 monthly visitors (25x) with content from day zero into Y Combinator. - Acquire reached DR 80 with 630+ guest posts. - Per-piece pricing starts at $27 (Starter), $42 (Professional), $59 (Elite); managed monthly engagements are available. Pricing is shown after sign-up; there is no public pricing page. - Brand authority is treated as the lead discipline that feeds search growth, not a separate retainer. - WittyLabs is Wittypen's premium growth consulting arm for leadership teams (positioning and GTM, marketing ops, business ops, AI implementation), 1:1 and referral-fed. - Wittypen (strategic content marketing and writers) and Zerply (the agentic SEO and AI visibility platform at zerply.ai) are separate, linked brands. ## Services - [Brand authority](https://wittypen.com/brand-authority): positioning, social media management, executive thought leadership, and community presence that make brands trusted and mentioned where buyers and AI engines look. - [Search growth](https://wittypen.com/search-growth): SEO, AEO and GEO, money pages, topical authority, and schema work that make brands findable and citable on Google and AI answers. - [Content marketing services](https://wittypen.com/content-marketing-services): strategy, production, distribution, and measurement as one managed service. - [AI SEO services](https://wittypen.com/ai-seo-services): answer engine optimization (AEO) and generative engine optimization (GEO) so brands show up in ChatGPT, Gemini, Perplexity, and Google AI Overviews. Powered by Zerply (https://zerply.ai), Wittypen's agentic SEO and AI visibility platform. - [Content writing services](https://wittypen.com/content-writing-services): vetted writers by the piece, from $27, with editorial QA and five-business-day turnaround. - [SEO content writing services](https://wittypen.com/seo-content-writing-services): search-optimized articles built to rank. - [WittyLabs](https://wittypen.com/wittylabs): premium growth consulting for leadership teams, 1:1 and project-based. ## Industries - [Content marketing by industry](https://wittypen.com/industries): hub covering 15 verticals, with deep expertise in five. - [BFSI content marketing](https://wittypen.com/industry/bfsi-content-marketing): compliance-safe financial content; clients include CRED, Paytm Money, and Acko. - [SaaS content marketing](https://wittypen.com/industry/saas-content-marketing): technical product content at scale; clients include ClickUp, Invideo, and Middleware. - [Ecommerce and D2C content marketing](https://wittypen.com/industry/ecommerce-content-marketing): discovery and buying-guide content; clients include HomeLane and Meesho. - [Edtech content marketing](https://wittypen.com/industry/edtech-content-marketing): course and curriculum content; clients include Skill-Lync and Hurix Digital. - [Real estate and PropTech content marketing](https://wittypen.com/industry/real-estate-content-marketing): hyperlocal property content; Square Yards reached 1M+ monthly visitors. ## Resources - [Answer engine optimization for decision makers](https://wittypen.com/answer-engine-optimization): the pillar guide to AEO. What it is, how it differs from SEO, and how to get cited in ChatGPT, Gemini, and Perplexity. - [Blog](https://wittypen.com/blog): content, strategy, and growth, argued by operators. ## Case studies - [Case studies](https://wittypen.com/case-studies): named clients with exact numbers, filterable by result type. - [Square Yards](https://wittypen.com/case-studies/square-yards): 1M+ monthly organic visitors, 1,000+ pieces across 8 websites (PropTech, scale). - [ClickUp](https://wittypen.com/case-studies/clickup): 56% of 850+ blogs in Google's top 10 across a 3-year partnership (SaaS, quality at scale). - [Middleware](https://wittypen.com/case-studies/middleware): 25x organic growth, content from day zero into Y Combinator (startup, 0-to-1). - [Acquire](https://wittypen.com/case-studies/acquire): DR 80 from 630+ guest posts (authority, off-site). - [Invideo](https://wittypen.com/case-studies/invideo): 6,900+ content pieces across 100+ projects (SaaS, volume). ## Locations - [Content marketing agency in India](https://wittypen.com/content-marketing-agency-india): the India hub, with city pages for Mumbai, Bangalore, Delhi, and Pune. - [Content writing services in the USA](https://wittypen.com/content-writing-services-usa): US-anchored work for ClickUp, Acquire, Newfold Digital, and MarkovML. UAE and Australia pages also available. ## Company - [Homepage](https://wittypen.com/): strategic content marketing for the AI search era. - [About](https://wittypen.com/about): founded 2015 by Anshul Motwani and Preetesh Jain, with Rohit Lalwani as partner; the decade story, culture, and team behind 85,000+ pieces for 500+ brands. - [Platform](https://wittypen.com/platform): Wittypen's own tech for planning, creation, QA, publishing, and AI-visibility tracking. - [Client reviews](https://wittypen.com/wall-of-love): testimonials from Middleware, MarkovML, Newfold Digital, KITABOO, LendenClub, ClickUp, CRED, Coverfox, Zensar, and PharmEasy. - [Contact](https://wittypen.com/contact-us): book a meeting via the embedded calendar or email hello@wittypen.com; order content at https://app.wittypen.com/quick-order. ## Optional - [Content writing services in India cities](https://wittypen.com/content-writing-services-bangalore): production-led pages for Bangalore, Mumbai, Delhi, and Hyderabad. - [Healthcare content marketing](https://wittypen.com/industry/healthcare-content-marketing): one of ten further industry pages (also logistics, legal, HR, marketing agencies, travel, manufacturing, sustainability, media, and non-profit). - [Write for Wittypen](https://wittypen.com/writers): join the network of 1,800+ vetted writers. - [Privacy policy](https://wittypen.com/privacy-policy) and [terms of use](https://wittypen.com/terms-of-use). - [Help center](https://help.wittypen.com): account and order support.