Guides, playbooks, and frameworks — built for practitioners
Research you can act on, frameworks you can run on Monday, and templates that remove the guesswork. All free. All built by the team behind 85,000+ pieces of content.
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Featured report
India AI Search Report 2026
Original research on how Indian business buyers use AI in their purchase decisions. Which AI engines they trust, what content they act on, and what it means for content strategy in the Indian market. Data sourced from Forrester, Moz, SE Ranking, and Wittypen's own client base.
- 94% of buyers use AI in purchase research
- AI-engine traffic converts at 5x the organic rate
- Community presence earns 4x more AI citations
Wittypen Original Research
India AI Search Report
2026
Forrester · Moz · SE Ranking · Wittypen
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Frameworks and playbooks
Each guide is built to be used, not just read. Practical steps, real examples, templates where they help.
The AEO Playbook for Content Teams
How to restructure your existing content for AI engine visibility. Covers entity groundwork, answer-first rewriting, and community mention strategy.
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Content Marketing ROI Framework
A spreadsheet-based model for calculating content ROI and a PDF guide for presenting it to leadership. Based on how high-performing content teams measure impact.
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The Brand Authority Guide
How to build a brand that Google and AI engines cite: positioning, entity clarity, thought leadership, and the community signals that compound over time.
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60-Day Content Launch Playbook
A step-by-step plan for going from zero to 10,000 organic visitors. Covers keyword architecture, content calendar, publishing cadence, and early distribution.
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Agency Content Operations Handbook
How to run white-label content at scale without sacrificing quality: briefing systems, writer management, client communication, and QA workflows.
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Answer engine optimization: the complete guide
The long-form pillar covering what AEO is, how it differs from SEO, and five tactics for getting cited in ChatGPT, Gemini, and Perplexity. Read it free, no email required.
Coming soon
More research in progress
Wittypen publishes original research twice a year and practical frameworks monthly. Subscribe to get new guides as they publish.
- B2B Content Benchmark Report 2026
- SaaS SEO Playbook: technical + content
- AI Visibility Measurement Guide
- LinkedIn for Founders: the B2B playbook
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