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Copy.ai - logo

VS

Frase - logo

Copy.ai vs. Frase
Which one wins?

Copy.ai and Frase are among the two leading AI alternatives available in the market today. Keep reading to learn which one is right for you.

Copy.ai - UI
Frase - UI

📌

tl;dr

Copy.ai and Frase? Sure, they're champs at quickfire content and AI-aided copy tasks. But, if you're a marketing ace looking to produce long-form content that truly sells, you need something more... human.

AI, for all its sparkle, often misses the human beat - the context, the empathy, the nuanced understanding that only a human writer can bring. Here's where Wittypen takes the stage. A powerhouse of talented writers, all geared up to infuse your content with life and authenticity.

Give Wittypen a shot. We're ready to impress!

Comparison Table

Copy.ai Frase
Pricing Free for 7 days, $49 Pro Starter $19
Word Limit Unlimited Words 7 pieces of content per month
User Seats 1 1
Language Support 25 plus 9
No. of Templates 90 plus Multiple
Quality of Support 5 star 9.2/10
G2 Ratings 5/5 4.9/5
Community 15,000+ members 2,459 members

Features

With Copy.ai, you can

Draft Social Media and YouTube content with templates

Gain access to eCommerce and sales copies

Find ideas for Blog posts and social media captions

Easily summarize content with bullet points

Write attractive product descriptions

Create email subject lines

Make Digital ad copies

Craft content in multiple languages

With Frase, you can

Frase AI platform excels in various features

including grammar check

sentence formatting

idea recommendation

content generation

standalone application

SEO auditing and monitoring

SEO alerting, change tracking

technical SEO

keyword research

SERP rank tracking

content insights

competitor analysis

and data visualization

G2 logo Reviews

The following reviews were gathered from G2, a business software review platform where users can rate and review different software products.

Copy.ai

I have been using copy.ai for several months now and I must say that it is constantly updated and every month if not less, it comes with new features. The generated texts are sometimes repetitive, but once you understand how to use it.

Fabio P. - profile

Fabio P.

Account manager

Review for Copy.ai on G2.com

I have personally experienced some time copy.ai provides plagiarism content which is not good, but I hope their works on this issue, so users like me won't face such issues.

Pritesh R. - profile

Pritesh R.

Lead Instructional Designer

Review for Copy.ai on G2.com

Copy.ai is easy to use and understand. You don't need any coding experience or expertise to be able to use Copy.ai. The interface is simple and intuitive so there's no learning curve.

Carl R. - profile

Carl R.

Chief Strategist

Review for Copy.ai on G2.com

The most important thing I like about copy.ai is to have some free credits. It helps me to know about copy.ai and the ai generation results are also very satisfying, many types of ai generation word content for facebook descriptions, youtube title generation.

Kumaran R. - profile

Kumaran R.

Marketing Analyst

Review for Copy.ai on G2.com

Super helpful in trying to find the exact words! I can go on and try other longer forms and it's really awesome. I used Grammarly tool with it. Its features are way better than others.

Verified User - profile

Verified User

Marketing and Advertising

Review for Copy.ai on G2.com

I have been using copy.ai for several months now and I must say that it is constantly updated and every month if not less, it comes with new features. The generated texts are sometimes repetitive, but once you understand how to use it.

Fabio P. - profile

Fabio P.

Account manager

Review for Copy.ai on G2.com

I have personally experienced some time copy.ai provides plagiarism content which is not good, but I hope their works on this issue, so users like me won't face such issues.

Pritesh R. - profile

Pritesh R.

Lead Instructional Designer

Review for Copy.ai on G2.com

Copy.ai is easy to use and understand. You don't need any coding experience or expertise to be able to use Copy.ai. The interface is simple and intuitive so there's no learning curve.

Carl R. - profile

Carl R.

Chief Strategist

Review for Copy.ai on G2.com

The most important thing I like about copy.ai is to have some free credits. It helps me to know about copy.ai and the ai generation results are also very satisfying, many types of ai generation word content for facebook descriptions, youtube title generation.

Kumaran R. - profile

Kumaran R.

Marketing Analyst

Review for Copy.ai on G2.com

Super helpful in trying to find the exact words! I can go on and try other longer forms and it's really awesome. I used Grammarly tool with it. Its features are way better than others.

Verified User - profile

Verified User

Marketing and Advertising

Review for Copy.ai on G2.com

Frase

Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources to use for blog posts, and to create outlines and briefs. Most of all, the Frase team is always looking to improve the product.

Chris F. - profile

Chris F.

Brand Strategist

Review for Frase on G2.com

I initially bought Frase for content research and creating briefs, which it excels at. It performs well at gathering content for research, which you can then cite in the content you create.

Vikki B. - profile

Vikki B.

Website Designer & Content Creator

Review for Frase on G2.com

I honestly can't come up with any criticism towards either the software or the company. Perhaps the pricing is a little bit steep for someone just launching their businesses, but it is a premium (and definitely merits its place as one), so you pay accordingly.

Leo F. - profile

Leo F.

Cybersecurity specialist

Review for Frase on G2.com

I would have said the UX for document creation, but they've updated this in the last few days and the user experience is much easier now.

Ray M. - profile

Ray M.

Product Team Lead

Review for Frase on G2.com

For me, Frase.io is a game-changing SEO and AI copywriting tool that puts my entire content creation process to the next level.

Alexander K. - profile

Alexander K.

Founder, Managing Partner and CEO

Review for Frase on G2.com

Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources to use for blog posts, and to create outlines and briefs. Most of all, the Frase team is always looking to improve the product.

Chris F. - profile

Chris F.

Brand Strategist

Review for Frase on G2.com

I initially bought Frase for content research and creating briefs, which it excels at. It performs well at gathering content for research, which you can then cite in the content you create.

Vikki B. - profile

Vikki B.

Website Designer & Content Creator

Review for Frase on G2.com

I honestly can't come up with any criticism towards either the software or the company. Perhaps the pricing is a little bit steep for someone just launching their businesses, but it is a premium (and definitely merits its place as one), so you pay accordingly.

Leo F. - profile

Leo F.

Cybersecurity specialist

Review for Frase on G2.com

I would have said the UX for document creation, but they've updated this in the last few days and the user experience is much easier now.

Ray M. - profile

Ray M.

Product Team Lead

Review for Frase on G2.com

For me, Frase.io is a game-changing SEO and AI copywriting tool that puts my entire content creation process to the next level.

Alexander K. - profile

Alexander K.

Founder, Managing Partner and CEO

Review for Frase on G2.com

Weighing the Pros and Cons of AI tools

👍 Benefits of using AI tools

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Save time

AI writing tools help you write copy faster. If you already have writers in your team, using an AI tool will accelerate your writing process by providing a fresh perspective and lots of ideas. AI writing tools also help you get over your writer's block.

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Create short-form content

AI tools are impeccable for creating short-form content. Whether it be social media captions, catchy headlines, or copywriting, AI tools can do them all. They also help content writers come up with fresh ideas and produce relevant content for readers.

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Cost

Cost-effectiveness is one of the most important aspects of decision-making for every company. AI tools pass with flying colors every time when compared to the cost of working with human writers. Most AI writing tools offer a subscription model but are also available for free.

👎 Drawbacks of using AI tools

Lacks human touch

AI tools being well, 'Artificial' Intelligence, clearly lack at being human. Even though AI writing is good quality in terms of grammar and spelling, it isn't as insightful as human writing. It can't replace human content as the writing doesn't contain a tone, voice, understanding, and connection.

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Not always accurate

AI content is known to be redundant and inaccurate. Most of the time human writers need to review and edit the content created by AI writing tools. Many AI tools re-word existing content for their writing which has the possibility of being flagged as plagiarism. AI tools also tend to make things up, publishing of which can hamper your brand's reputation.

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No creativity

The creativity of AI Writing tools is only as good as their programming. Even though AI keeps learning and improving itself, there is no guarantee that the content it creates would be creative enough to pass as human-written.

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Dated information

Another drawback of using AI tools is that they don’t have access to the latest information. The core model, GPT3, is trained on data till the year 2021, which means they are in the dark about life after 2021. If you think about it, AI writing tools aren’t aware of who won the FIFA World Cup of 2022.

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Who would we pick?

Choosing between Copy.ai and Frase might seem like a difficult task as they both have their incredible key benefits and features, but we are here to make the choice easier for you.

copy.svg - logo

Choose Copy.ai, if you

Are a freelancer

Require remarkable long-form content for blogs and articles

Prefer suggestions for improving content quality

Would like to work with a simple-to-use AI tool

Need content for purposes not limited to marketing

Frase - logo

Choose Frase, if you

Are an individual creator or an enterprise

Need outlines and briefs for content creation

Require more SEO-driven content

Value a better customer support experience

Are inclined toward third-party integration of SEO tools

At the end of the day, both AI tools are great to use and you can choose one based on your personal needs.

How Can Human-Written Content Win More Leads?

Human-written content wins more leads because business transactions are a human exchange. Brands always prefer to create high-value content that helps them drive sales. Content that builds a brand can only be written by human writers, as they have a clear knowledge of the target audience, and make the reader feel a human connection.

Here are reasons why human-written content will never go out of style

Generates sales

Authentic and factually accurate

Customized for the target audience

Provides high value to users by answering their queries

Helps readers immensely in getting their work done with ease

image for content

Adds a personal touch

Creative, intelligent, and informative

Grasps nuances, emotions and humor

Incorporates storytelling to engage with audiences

Google’s recent update aims at promoting content

Wittpen Trust logo

Trust Wittypen for Generating High-quality Content

At its core, Wittypen believes in writing content that drives growth. Our experience of working with 100s of brands across the globe enables us with knowledge in every nook and corner of content marketing and search engine optimization.

Wittypen is a managed content marketplace with a pool of vetted freelance content writers. Here's why you should choose us for your content writing needs:

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Our writers can write about niches like technology, healthcare, finance, SaaS, and real estate, among so many others.

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Wittypen takes up management and can quickly help scale projects to larger volumes.

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We ensure quality content as we scale with the help of our inhouse editors who check for plagiarism, grammar and language accuracy.

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Our tech platform is one of the best to help your content teams collaborate and create content at scale.

Frequently asked questions about Wittypen

Check our Knowledge Base

Join hundreds of businesses
elevating their content game

"Wittypen is a very reliable partner for anyone looking to elevate their content marketing game. The articles they have written for us fetch 20K+ organic traffic every month. The team is super talented and great to work with."
Prabhuram Srinivasan, ClickUp

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