If recent news reports and murmurs in the industry are anything to go by, times are not looking good in the corporate world, especially the IT sector. The start-up space hasn't been spared either. Mass layoffs are announced more and more often. The thing is that...

Content Marketing is the vehicle that drives the brand to its destination – Right Audiences. This enables the marketers to promote their brands in the right light. While Content never ceases to be the king for the marketers, it also rules the hearts of customers as it...

If you run a Business you definitely want to engage with your customer and build credibility. But creating content is not the final result, with more and more content being created every minute, you also need to ensure how your blog reaches to the target audience....

Content strategists often have to go through the dilemma whether to design the content targeting on the spot in top search engine results or to actually target your audience? Well, the decision is an easy one. If your content is not helpful to the readers, even...

Often the question of “how frequent should I create and publish content” crosses the minds of content marketers while they rattle their brains around a good content strategy. The answers are usually inclined towards ambiguity rather than clarity.To make it simple, we...

In Jonah Peretti’s words, “Content is King but distribution is queen and she wears the pants”. The CEO of Buzzfeed and the co-founder of Huffington Post, Mr. Peretti believes in creating ‘shareable’ content, which has been the USP of the internet media company....