BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
Have a Look at the Best Omni Channel Examples for Your Content Marketing Strategy
An omni channel content strategy is often confused with a multi-channel content marketing strategy. They may seem similar but are different from one another. Through multi channel you are aiming to achieve various sorts of goals depending on the channel while through omni channel approach the goal set is the same and they are striving […]
How to document a Content Strategy that gives you positive results?
In order to be effective, a content strategy should have relevant information about the campaign, like the end goals, the target audience, the short-term goals and the key performance indicators (KPIs). However to be both useful and effective, it must also be documented. Not just drawn on the whiteboards of a brainstorm, or drafted on […]
How to generate content ideas every day?
Consistency in your content is essential for engagement of the audience. For a business you don’t want your content to appear once in a blue moon which will eventually lead to disinterested visitors. Now, there lies a sweet spot between posting too much content of the same sort and posting very little quality content but […]
The Best Instagram Content Marketing For Small Business
Even with an increasing number of platforms available for content marketing, Instagram remains one of the unique ones. Like Instagram, Snapchat also boasts of its visual content and maintains its position as one of the leading rivals of the former. Ironically, the app’s USP of a 24-hour shelf life is what decreases its value as […]
Content Marketing Challenges and Ways to Deal with Them [Updated]
Consumers today have a strong appetite for good content, and anything that fails to match up to their standards is deemed to be indigestible by them. They want content that empowers them in taking the right decision, content that satiates their curiosity and content that is JUST RIGHT. Therefore brands worldwide work hard on creating […]
How to Build Traction and Generate Leads for Education Business Through Content Marketing?
Education businesses have always been service oriented. Advancement of technology, especially the widespread proliferation of the internet has disrupted the Education industry. This has lead to the growth of multiple e-learning portals and education websites. They are easy to access and help one study in a more creative and diverse way, with the help of […]
Build a content program that compounds
One strategy. Search, AEO, and brand — run together.