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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Are You Sure You’re Familiar with the Best Ways to Use Linkedin for Business?

Let’s discuss the some of the best ways to use LinkedIn for business and LinkedIn marketing strategies, but a story is always a good starting point for a discussion. Isn’t it?  So let’s first start with the story of how LinkedIn came into existence,  its philosophy and the motive behind its start. So, here we go……. […]

WittyPen
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Top Social Media Marketing Myths You Should Avoid in 2018

In today’s day, Social media has taken an irreplaceable spot in our lives and is an indispensable element to our marketing. Marketers, entrepreneurs, small startups, media and advertising companies day in and day out employ strategies of social media for business. In this article, we will talk about the top social media marketing myths 2018. Read below […]

Shreya Srivastava
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How To Make Editorial Content Marketing Calendar For Your Campaign?

Are you a content marketer who is super serious about making your brand omnipresent in the market? If yes, then you must be well-versed with the fact that as a content marketer, it is important for you to have content being pushed out every day It is a fact that your audiences have a short […]

Shreya Srivastava
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How Top Brands Are Winning Customers through Content Marketing

“The key ingredient to a better content experience is relevance.” — Jason Miller The Global Marketing Leader of LinkedIn, Mr. Miller emphasizes the importance of creating relevant content over anything else. When it comes to content marketing, even the sky is not the limit anymore. The industry has transpired into another universe where contemporary distribution channels (TV, […]

Sharan Ahluwalia
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How Frequently Should You Create Content?

How frequently should you create content is a pain area for most of marketers including you and I. How often should you write a blog post? How often should you update website content? How often should you update blogs? These questions often nudge us while we rattle our brains around a good content strategy. The […]

Shreya Srivastava
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Create an Awesome Brand and Successfully Market to Millennials

Millennials are the most educated, open minded and dynamic demographic that exists. They are independent and have started making their own purchasing decisions. For a marketer,if they know how to market to millennials they are the most lucrative set of audiences for marketing any product or service. However, the set of characteristics and traits they […]

WittyPen
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.