Content, strategy, and growth —
from operators

Building a content strategy is just as important as having an online presence. As a marketer, if your strategy is right, you will be on track to achieve your traffic goals. So, do you have an action plan in place? Which methods and strategies do you plan to employ for a good amount of organic […]

#BackToBasics Consider a website – when you open it, you see welcoming fonts, cool colours, and exciting pictorial depictions. Remove these elements, and underneath it all lies the framework on which your website stands. Unless this framework is strong and logical, it will neither retain visitor attention nor make the search engine spiders hang on […]

Having worked day and night in the content industry, I can tell you one thing for sure – Content promises to be huge as we move ahead. Today, in almost any kind of marketing, content is an essential. I am not denying the importance of traditional marketing tools though. But let’s face it – they […]

A first impression is the last impression, indeed. After all the hard work that has gone into creating your web presence, the next important thing to do is convert your visitors into valuable leads. This is where an SEO strategy for landing pages come into the picture. Now, let’s take a quick look at this […]

Freelance content writing if done right is one of the most lucrative jobs out there in the jobs market today! If you’re successful, you’re highly sought after, are paid well, and can work as little or as much as you want. But, some writers do end up struggling to make that mark. Freelance content writing […]

It’s sheer psychology at play that people are more inclined to buying from brands they know about than from those they have not heard about. Imagine walking into a plush multi-brand clothing store. You see apparels from the best of brands on display. You recognize some brands and it’s a normal tendency to walk up […]