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BlogWittypen

Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Google’s Featured Snippet: 4 Ways to Optimise Your Content

Content writing platforms dream about featuring in the top-ranking spot of the search results page. This top-ranking spot has changed over the years and has gained new significance. It’s no more the first website that features on the results page but is replaced by Google’s Featured Snippet. What Is A Featured Snippet? It is often […]

Anshul Motwani
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5 Effective Tips on Fashion Content Writing for the Future

Brands are never an isolated affair. They involve design, artwork, and a bit of social media thrown in. These days, brands are increasingly driven by content, and when it comes to fashion where everything hinges on personal touch and speciality, content that hits the bull’s eye is the most endearing. Fashion content writing has evolved […]

Anshul Motwani
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5 Benefits of Guest Blogging & Ways To Find Guest Post Sites

The importance of blog writing and article writing in content marketing is ever-increasing. It is impossible to craft an effective SEO strategy without blogs because of their role in drawing web traffic through relevant keywords. Guest blogging is getting a lot of attention in recent times. Guest posts take traditional article writing a step further. […]

Anshul Motwani
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Know How You Can Improve Content Marketing for Gen Z Audiences

First things first, how is this blog relevant to you? Content marketing is getting a lot of attention lately. Many companies are focusing on creating quality content. Gen Z should focus more on content marketing as it can help in the long run. B2C Brands, read if: B2B Brands, read if: Let’s start. Gone are […]

Anshul Motwani
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Hiring In-House Writers is Cheaper & 3 Other Content Writing Myths

What do the words, ‘freelance content writer’ bring to mind? Chances are, you’re already thinking of a burnt out liberal arts /media school major sitting in front of their laptop on their couch (or worse, their bed.) You probably don’t even see freelancing as gainful employment. It’s funny how many content writing myths still exist, […]

Anshul Motwani
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How to Place Your Content Requirements Before Hiring Freelance Content Writers to Reduce Revisions

With the rise of freelance writers who advertise their services online, business owners these days are spoiled for choice. Hiring someone to write (or perform any task) has never been simpler. However, the convenience felt when hiring freelance content writers comes at a cost. Ordering content is easy, but how often are we really satisfied […]

WittyPen
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.