The power of content marketing is undeniable.
According to research, 77% of companies that succeeded the most in content marketing plan to increase their budgets in 2023. This proves that content marketing is incredibly effective when done right.
However, you need a competitive edge along with consistent efforts to dwell in today’s industry.
In this blog post, you can learn from some of the finest content marketing ideas. Let this be the year you stand out from the crowd in the content ecosystem.
Importance of Content Marketing
- Brand Awareness: Providing valuable and beneficial information that addresses customer needs and pain points helps increase brand awareness.
- Customer Engagement: Content has the potential to create a conversation and, therefore, enhance customer engagement.
- Search Visibility: Creating optimized content improves search visibility, rankings, and traffic.
- Lead Generation: Compelling content can also drive leads. Once you provide them with the knowledge they need to make an informed purchase decision, guiding them with a call to action is almost effortless.
- Thought Leadership: High-quality and authoritative content can position your brand as a thought leader in the industry.
Cost-effective: Finally, in terms of budget, content marketing is much more cost-effective compared to other forms of marketing.
Let’s take a look at some of the most influential content marketing ideas.
9 Best Content Marketing Ideas For the Marketers
Whether a small business or a large, well-established firm, your content marketing strategy must be efficient enough to reach the right audience.
- Atlassian – Inspiring Work Life Content
Atlassian’s team collaboration software, like Jira, Confluence, and Trello, aids teams in organizing and managing work.
The blog Work Life by Atlassian is an interesting space that examines vital aspects of teamwork, leadership, strategy, productivity, etc. It goes deeper than just tips and trends. The blog brings out real work scenarios and even takes on a storytelling approach in several articles.
It offers more than you would expect by sharing content about productivity on topics like This is how many hours you should really be working.
Neither does it hold back when it comes to the leadership category by bringing forth articles such as When a healthy ego goes rogue, hubris syndrome lurks.
It also presents intriguing reports and guides. One such is The State of Teams 2022, which shares data-driven insights for leaders to cultivate more satisfied, higher-performing teams. The research recommended various factors such as psychological safety, workplace flexibility, ways to prevent burnout, etc.
Additionally, it shares podcasts such as Teamistry and Work Check. While Teamistry talks about stories of inspiring teams who work behind the scenes to deliver outstanding results, the latter debates workplace practices.
Atlassian addresses some of the most pertinent issues of work-life today through its content.
- Google Web Stories – Interactive Content
Google Web Stories lets content creators make short and interactive stories. It is the web-based version of the famous Story format.
By leveraging Web Stories, marketers can engage their audience with their product or service in a more appealing way. The stories are customizable, and creators can explore various design aspects to create immersive experiences for the viewers.
The best part is that they can publish it on their own site. The stories also appear in Google Search results and as carousels in Google Discover.
Moreover, web stories can be monetized, and they can include ads as well as affiliate links.
Google Web Stories provides a unique way for marketers to create content that engages their audience.
- HubSpot – A World of Credible Content: Blog Posts + Videos + Ebooks & More
HubSpot is a marketing, sales, and customer service platform that helps companies grow efficiently. It can be considered somewhat of an all-rounder when it comes to a content marketing plan. It has a diverse portfolio of various forms of content, such as blogs, videos, podcasts, newsletters, and resources. Let’s take a quick look at a few of these.
The HubSpot Blog
The blog is segregated into the following categories: Marketing, Sales, Service, Website, and Business and Tech news. This segmentation enables HubSpot to capture leads from different segments of its readers. HubSpot has products for each of these categories. Therefore, based on which lead engages with which category, it can generate a suitable strategy for pursuing them.
Hence, the blog is not only providing valuable information but also raising their chances of converting lead into a customer.
Apart from this, each blog post is well-researched and skillfully written, from how-to articles to listicles to detailed guides.
Most importantly, HubSpot employs a thought-leadership approach. The HubSpot Blog is one of the most trusted resources of information for marketers. It explains elaborate concepts in simplified ways and terms with insightful data.
HubSpot segments its video content as well into relevant YouTube channels.
This is also where content repurposing comes into the picture. It repurposes several blog posts into videos.
72% of marketers convey that content marketing aids in educating the audience.
HubSpot Resources are a combination of free courses and certifications (HubSpot Academy) along with ebooks and guides.
The aim of the HubSpot Academy is to educate the audience and position itself as an authoritative resource in the industry. Viewers are subtly guided to use HubSpot’s tools to practice what they have learned.
HubSpot has an endless amount of valuable content to offer in different forms and has worked to create a world of content —promotional perhaps but yet educational and, most significantly, credible.
- Canva – Creative Content: UGC + Blog Posts & More
Canva is an online graphic design tool that can be used to create social media posts, posters, videos, logos, etc.
The tool leverages the power of content on social media very effectively.
The brand created the #CanvaDesignChallenge – a weekly theme contest for users to create a design. At the end of each week, the Canva team would select the top five. Prizes such as one-year subscriptions to Canva Pro were handed out.
An excellent idea for developing user-generated content.
This also reinforces what Canva as a brand believes in – that everyone has the ability to design.
Canva’s Blog is also curated well and focuses on helping users learn. It shares detailed guides on designing, marketing, and branding. It also strategically includes links to its tools within articles and supplies beneficial information on how you could use them. The brand seizes every chance obtained to drive leads.
Other forms of their content are also placed within their articles, such as their YouTube videos. The brand shares videos on new feature tutorials, Canva team tips, design stories, business branding, and more.
With an impressive website, blog, YouTube channel, and social media presence with enticing challenges to engage users, Canva is a step ahead of its competitors.
- Dove – Compelling Video Content
According to research, 91% of businesses will use videos as a marketing tool in 2023. Dove consistently uses video content as a powerful marketing tool to convey meaningful messages and, in turn, promote its brand.
Dove’s #DetoxYourFeed campaign aims to empower girls by displaying the negative effects that social media influencers can have on them.
Dove released a short film called Toxic Influence. The Dove Self-Esteem Project invited mothers and their daughters to discuss beauty advice on social media. They were shocked to realize the amount of toxic advice young girls can be exposed to.
They encouraged them to unfollow anyone that doesn’t make them feel good about themselves and turn their social media feed into a positive space.
- Buffer – Insightful Content: Blog Posts + Podcasts
Buffer is a social media marketing toolkit for businesses. It helps grow an audience organically.
The brand has gathered a notable collection of content. It has the Buffer Blog along with Buffer’s Social Media and Marketing Library.
The concept of the online library allows Buffer to position itself as a source for all marketers seeking to achieve social media growth. It segments its library for each channel – Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest, giving marketers the opportunity to learn the specifics of each channel.
The Buffer Blog also diversifies itself into a Marketing Blog and an Open Culture Blog.
The Marketing Blog, Flow, discusses marketing stories, trends, and techniques and teaches you how to drive engagement and get desirable results from social media.
The Open Culture Blog talks about Team Buffer, their workplace culture, business strategies, etc. This helps them to promote a good reputation for their brand.
In addition to this, it had a Podcast series called Small Business, Big Lessons. Though Podcasts may not be the main focus of their content marketing efforts, you do see the brand releasing podcasts at planned intervals.
Keeping another form of content as a supplement to your primary source can prove to be an effective technique.
- Zomato – Engaging Social Media Content
Zomato is quite famous for its amusing advertisements.
The copy is written in a way that connects with its target audience on a humorous note. Humor can be a strong instrument while sharing a message, and it helps to attract and engage an audience.
The company uses current situations, trends and ongoing popular conversations, and mainstream references to create interesting social media posts.
Along with leveraging social media, it also engages in email marketing. It seeks insights from the consumer’s ordering behavior to target them with personalized content.
The brand stands out among competitors due to its widespread and innovative campaign ideas.
- GoPro – High-Quality User-Generated Content
GoPro sells versatile action cameras and related accessories. The content the brand shares through its social media channels focuses on the experiences its customers have rather than just the features of the products. This helps them to engage with the audience in a more gripping and non-promotional way.
Most of the user-generated content shared on their channels displays adventure and thrilling experiences. Through its content, the brand positions itself as a medium to capture and share moments rather than just a camera.
- Zendesk – Highly Data-Driven Content
Zendesk is a CRM company designed to improve customer service, experience, and relationships.
Their content is based on providing solutions to their customers. The Zendesk Blog provides detailed articles with insights on Customer engagement, Customer support management, Customer support software, Sales analytics, Prospecting, etc., to build a cohesive space of valuable knowledge.
The platform focuses on quality over quantity. It addresses the needs of its target audience through its blog posts and shares actionable advice. The content topics is highly data-driven, and it has carefully curated articles for every category.
All of the above examples have various insights you can learn from and use while brainstorming content ideas and approaches.
Creating high-quality, well-researched, and consistent content diversified through various forms establishes credibility, authority, and a high level of customer engagement.
If you are looking for content writing services to help you create persuasive content to engage your target audience more effectively, connect with us today.
- What are the various types of content?
The following are the most common types of content:
- Blog Posts
- Social Media Content
- Case Studies
- White Papers
- What are some qualities of good content?
High-quality content must be well-researched, engaging, compelling, valuable, and relevant to the target audience.
- What is a content marketing strategy?
Your brand’s content marketing strategy is essentially an approach that will help you plan, create and share content that is suitable for your target audience.
- What are the main ideas for content marketing strategy?
The following are the primary steps for creating a content marketing strategy:
Step 1 – Identify Your Target Audience & Map Out Buyer Personas
Step 2 – Conduct a Content Audit
Step 3 – Establish Your Marketing Objectives
Step 4 – Analyze Your Competitors
Step 5 – Conduct Topic and Keyword Research
Step 6 – Develop & Manage Your Content
Step 7 – Create a Content Calendar
Step 8 – Track Your Performance & Adjust as Needed
- What are the results or outcomes one can expect from content marketing?
Here are some of the results or outcomes one can expect from content marketing depending on their goals and objectives:
- Enhanced Brand Awareness
- Increased Search Visibility
- Customer Engagement
- Lead Generation
- Return on Investment
- Authoritative Positioning in the Industry