Growth Insight

It’s sheer psychology at play that people are more inclined to buying from brands they know about than from those they have not heard about. Imagine walking into a plush multi-brand clothing store. You see apparels from the best of brands on display. You recognize some brands and it’s a normal tendency to walk up […]

Content marketing has grown by leaps and bounds over the years, changing the way users are acquired on the internet. It is quite different from the pushy, revenue-driven advertising methods that have the sole intent of driving sales. Yes, content marketing is about building your brand and nurturing your prospective customers the right way to […]

Last year, on April 1st, we announced at WittyPen one of our most ambitious projects – Project Nora. The response to that was better than what we could have expected.With the help of Artificial Intelligence, we offered to get your content written by some of the greatest minds in human history. Initially, the number was […]

There exist multiple online content writing platforms with a global presence, who are helping businesses grow through their dedicated content marketing efforts. According to Statista’s Forecast for 2019, global content marketing revenue is projected to increase to more than 313.4 billion US dollars. With such enormous amounts of investments in content marketing, stakes are high. […]

As the name suggests, a website content audit is an exercise to ascertain, measure, and value the efficacy of the content of a campaign. Annually, a well-executed website content audit can deliver relevant feedback and insights that can unlock the complete potential of your content marketing strategy. In today’s world of massive storage capabilities on […]

Every brand is different from the other so we cannot use the same types of content for every brand. Finding the right content for your brand is like finding a right key that unlocks the door to your brand. Your readers must be able to connect the content to your brand. To successfully match the […]

Does your company want to see similar benefits of sales and marketing working together? Most companies keep their sales and marketing teams separate. They don’t know what the other is working on, they aren’t updated on the happenings in the other team nor do they have access to each other’s data which leads to a […]

Are you a content marketer who constantly frets about the lack of design resources in your company? If yes, then your problem is not a new one. This is the elephant in the room that we all really need to talk about. Design resources or design skills are expensive and most often not easy to […]

If recent news reports and murmurs in the industry are anything to go by, times are not looking good in the corporate world, especially the IT sector. The start-up space hasn’t been spared either. Mass layoffs are announced more and more often. Therefore, these layoffs are hitting professionals real bad. Events like these create an […]