Interviews

In an increasingly evolving market, brands are spreading themselves thin in every sector. All they want is a fierce and competitive global presence. Very few brands which treat marketing as a sidebar and a solid foundation as a primary aspect are sitting on the exponentials in the long run. Esha from KnowledgeHut sheds light on […]

To stand out as a brand, you need to have winning app marketing strategies that can guarantee success. It is imperative to define your audience segments before you venture into app marketing. If you try reaching out to everyone through mobile app marketing, then you will not be able to sustain growth through To know […]

Website backlinks play an important role in determining the rank of a webpage. A webpage that has a good number of relevant backlinks tends to rank higher on all major search engines including Google. Sameer Panjwani, CEO of Mondovo talks about what website backlinks are and how a brand can build them to enhance its […]

Effective content writing plays a key role in marketing success and lead generation for any company. Good Writing leads to better communication and drives search engine results, increase in traffic and also leads to establishing brand authority. Matt from IBM sheds light on the importance of effective content writing for your business. Before proceeding ahead […]

One dilemma that most of the marketers face is to choose between the very powerful strategies for their brands – SEO and SEM. SEO is about optimizing your website to get better rankings in search results while SEM leads to your brand getting more visitors through PPC or advertising. Gur Baltej who previously worked as […]

Thought leadership and content marketing are directly related. Through good quality, relevant and well-researched content, your brand can establish itself as a thought leader in the industry. Also through great content, your customers and peers will treat you as the subject matter expert and will rely on the thoughts that you put across. Swati from […]

Lots and lots of content gets produced on a daily basis. But often it doesn’t reach your audience. Reason – There aren’t enough people to consume content that gets created on a massive scale. These native advertising tips are the perfect solution to this problem. It’s a great way to distribute your content and extend […]

Interactive content has the potential to give more value to your customer because it captivates your user’s attention by not just visuals and text, but much more. If you use interactive content in your content strategy then you are bound to get more engagement and action from users. This blog covers our interview with Maryada […]

Video content marketing is becoming popular with each passing day and is the current favourite for so many marketers. Content marketers are able to achieve versatility and virality of their content through different types of videos for marketing. In this blog, Akshatha Kamath who heads Content Marketing at Simplilearn talks about the importance of video […]