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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

How to Create Viral Marketing Campaigns For Great Success

As content marketers, we strive to create content that our audience likes and shares. In other words, we would do whatever it takes for viral marketing campaigns. However, creating content that gets viral doesn’t come easily to most of us. The reason –  we often fail to create content that is worthy of being shared. […]

Shreya Srivastava
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Professional Content Writing Guidelines to Write Better

As the name suggests, this is supposed to be some kind of content writing guidelines doc. To be honest, yes it is. But we won’t discuss the mechanical process here. Let’s start our discussion with a question:- Why do you write? Wait! Think for three such reasons. Done? Great. Does any of these three reasons […]

WittyPen
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Microtargeting: How Can You Boost Your Content Strategy?

In an increasingly evolving market, brands are spreading themselves thin in every sector. All they want is a fierce and competitive global presence. Very few brands which treat marketing as a sidebar and a solid foundation as a primary aspect are sitting on the exponentials in the long run. Esha from KnowledgeHut sheds light on […]

Shreya Srivastava
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Upwork Connects Pricing: Squeezes Opportunities For Writers

Upwork, a free and popular freelance job searching platform has now started charging freelancers who apply for jobs on its platform. The charges are levied irrespective of whether a freelancer gets a job or not. The global platform, which was famous for allowing freelancers to hunt jobs with ease, now asks them to pay for […]

WittyPen
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6 Best Indoor Workouts For Runners & Athletes

Witten by Sai J. Category: Health & Fitness  Did you know that a 1.5kmph running (indoor workouts) could burn approximately 550 calories per hour? It boosts your immunity, enhances lung function and lowers the risk of developing blood clots. “Did you know that a 1.5kmph running could burn approximately 550 calories per hour? Researchers also […]

Anshul Motwani
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6 Best Content Marketing Examples For the Indian Audience

Content marketing is about crafting content that engages the readers while also generating their interest in the product or service offered by the business. A popular misconception about content marketing is that it is solely meant for B2C companies. But, it can yield astounding results for B2B companies as well. Any marketing strategy is incomplete […]

WittyPen
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.