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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Must Know Content Marketing Stats For Marketers – WittyPen

As harbingers of content marketing, we’ve brought to light the ever-increasing demand for it in our blog, ‘The Demand For Content Marketing in India‘. In this blog, we take the final journey to prove the same with some hard, meaningful, and unforgettable content marketing stats. Stats to Show Content Marketing Rules the Roost These facts […]

WittyPen
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Content Marketing In India – Is It Worth The Hype?

“According to more than 57% of marketers, content marketing has taken over social media marketing as India’s most popular strategy.” Isn’t it a fascinating fact? With every passing year, marketers and businesses around the world are witnessing a significant shift in focus towards content marketing because it plays a crucial role in attracting prospective customers […]

WittyPen
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SEO Keyword Research and Analysis – Boost Organic Traffic

Keyword research and analysis is an important facet of SEO strategies. You will learn the what, why & how of doing keyword research & analysis.

Anshul Motwani
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Keyword Research: What Works For SEO? Complete Guide

Keyword research is considered by most content marketers as their priority when it comes to SEO. They offer insights into what your audience is looking for on the web, along with several other details, and thus point you towards the kind of content you should ideally create if you want to generate more traffic and […]

Vikram Varma
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7 Tips for Effective Fintech Content Marketing – Wittypen

The importance of content marketing has been well established as we transition into the coming years. While it primarily serves to engage with your audience across social channels, it also helps educate them, thus generating leads and resulting in better conversions. While content marketing is now the norm regardless of your domain, each demands its […]

Vikram Varma
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B2B Content Marketing Strategy: Step-By-Step Guide

Most B2B companies start with writing a blog, creating a few eBooks, and optimizing their service pages, but never scale up from there. That’s mostly because they lack a clear B2B content marketing strategy that guides them to move forward and iterate their way towards consistent growth. This blog will help you set a clear […]

Anshul Motwani
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.