BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
How can AI be used in Content Marketing?
Last year, on April 1st, we announced at WittyPen one of our most ambitious projects – Project Nora. The response to that was better than what we could have expected.With the help of Artificial Intelligence, we offered to get your content written by some of the greatest minds in human history. Initially, the number was […]
Comprehensive Guide To B2B Content Marketing By Amit Kapoor
B2B content marketing in simple terms is an art of developing and distributing curated, relevant and valuable content. But B2B content marketing isn’t an easy task, it requires a strategic approach. Amit Kapoor who heads content marketing at Cigniti has answered some of the most significant questions about B2B content marketing. He has also has […]
How Brands Use Customer Reviews to Boost Their Content Strategy?
Last Updated: 04-02-2020 You have seen something amazing online and want to buy it. But before you do that, you automatically click on the customer reviews for the product and start reading through them. This scenario must be immensely familiar to you. While buying something online, we often look at the product reviews. And why […]
Key Steps to a Successful Content Marketing Campaign [Updated]
Last Updated : 28-01-2020 Content creation helps in distributing information to the end-user that solves their problem. But content development is just one part of a good content strategy . What’s more important is to have a well- planned robust content marketing campaign – that reaches out to the right customers at the right time […]
Essential Content Marketing Tips from Smitha Hemmigae
We interviewed Smitha Hemmigae, who heads marketing at ThoughtWorks India to understand her perspective on content and the trends in content marketing. Before going to the content marketing tips given by Smitha, here’s a little read about her and ThoughtWorks. About Smitha Smitha currently heads marketing at ThoughtWorks India. Prior to joining ThoughtWorks, she was […]
5 Signs You Should Invest in off-Page SEO Optimization
Search Engine Optimization has two parts – On-Page and Off-Page optimization. On-Page optimization is figuring out the right meta tags, page titles, page speed, and interlinking for your website. Off-Page optimization is about building your brand’s authority by using quality links, social media, and good relationships with influencers and customers. While brands continuously work on […]
Build a content program that compounds
One strategy. Search, AEO, and brand — run together.