BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
Interview with RentSher: How to build a content strategy that stands out?
Great content sets your brand apart from the masses, and can effectively deliver your brand’s message to the audience. Posting relevant, meaningful content on your website and social media will boost your search engine rankings and will also position you as a brand expert. This blog contains the content marketing interview with Murali G.A, head of […]
8 Ways to Do Google My Business Optimization [Infographic]
If you have a business or a service that you want to advertise online, then it is essential to have your product /service locally listed. Promoting your business locally helps in the brand development and in creating awareness. Through this, your product/service will be exposed to a larger audience and more people will eventually utilise your […]
Interview with DHFL GI: The Perfect Content Marketing Plan for More Conversions
Content is the backbone of any brand that is out there. Without the right content, a brand may get crippled and can fall down. So it is important to have a well-researched and a well-documented content marketing plan that complements the ideology of your brand. To reinforce the importance of content, we asked one of […]
Why Freelance Content Writers Need an Online Platform
Freelancing can seem like heavy work and a dead-end, especially if you are just starting out. The Indian Freelancing scene has expanded tremendously, especially over the past few years. Companies are generating content on a large scale. Brands are winning customers through content marketing, which provides the opportunity for freelance content writers to take advantage […]
Have a Look at the Best Omni Channel Examples for Your Content Marketing Strategy
An omni channel content strategy is often confused with a multi-channel content marketing strategy. They may seem similar but are different from one another. Through multi channel you are aiming to achieve various sorts of goals depending on the channel while through omni channel approach the goal set is the same and they are striving […]
How to document a Content Strategy that gives you positive results?
In order to be effective, a content strategy should have relevant information about the campaign, like the end goals, the target audience, the short-term goals and the key performance indicators (KPIs). However to be both useful and effective, it must also be documented. Not just drawn on the whiteboards of a brainstorm, or drafted on […]
Build a content program that compounds
One strategy. Search, AEO, and brand — run together.