Content, strategy, and growth —
from operators

As the name suggests, a website content audit is an exercise to ascertain, measure, and value the efficacy of the content of a campaign. Annually, a well-executed website content audit can deliver relevant feedback and insights that can unlock the complete potential of your content marketing strategy. In today’s world of massive storage capabilities on […]

Consistency in your content is essential for engagement of the audience. For a business you don’t want your content to appear once in a blue moon which will eventually lead to disinterested visitors. Now, there lies a sweet spot between posting too much content of the same sort and posting very little quality content but […]

Every brand is different from the other so we cannot use the same types of content for every brand. Finding the right content for your brand is like finding a right key that unlocks the door to your brand. Your readers must be able to connect the content to your brand. To successfully match the […]

Google and other search engines are constantly trying new algorithms to enhance the user experience while you search for something. The way they work is pretty simple. They want to eliminate all content that’s low-quality and present high-quality long-form content to their users. They use crawl bots for this purpose. The bots index, categorize and […]

Does your company want to see similar benefits of sales and marketing working together? Most companies keep their sales and marketing teams separate. They don’t know what the other is working on, they aren’t updated on the happenings in the other team nor do they have access to each other’s data which leads to a […]

The service sector in Indian economy is growing, and growing for almost three decades since early 90’s. India’s annual GDP is over $2 trillion now, and growing rapidly. 53.8% of the GDP came from service sector last year. For a developing country, this is a huge number; and is only expected to grow in the […]