Site experience and value-addition have become the biggest growth drivers for businesses globally. And content writing has proven to be a game-changer in this regard.
Content writing is the practice of writing relevant web pieces that provides information to users about a certain topic. Writing adds value to users and provides them insight into what your business is all about. However, the content creation process can be time-consuming for even large organizations.
Writing in a dull tone or providing unrelated information often turn users away. To ensure you don’t make the same mistake, we’ve prepared this guide to help you understand what is content writing, its different types, and some of the best practices you can follow. Let’s dig in!
What is Content Writing and What Are Its Benefits?
Content writing definition is a topic of discussion across industries.
Simply put, content writing is a strategy businesses adopt to help customers make informed decisions about their products. It involves creating guides, blog posts, short copies, advertisements, whitepapers, and other forms of web content to help customers understand your products.
Many companies use past customer data, study industry trends, and research to craft content that is relevant and helps customers solve a problem.
Content writing has the power to transform visitors into loyal customers. So how is this possible? Let’s explore the impact of content writing briefly.
1. Content Represents Your Brand
The content on your website reflects what your brand stands for. Through your writing, you are sending a message to your customers about what you are offering and why they choose your product over the competition. And this message needs to be impactful and consistent to convince them. Many brands add humour, facts, and other elements to make their content unique and compelling for the audience.
2. Content Helps You Reach More People
Good writing can open doors for your business to reach more people. SEO-optimized content can help you connect with more people as it increases visibility across search engines. User-friendly and engaging content increases shareability across platforms.
3. Publishing Content Regularly Gives People a Reason to Come Back to Your Site
We’ve briefly discussed the definition of content writing as something that educates, informs, and inspires your audience. By regularly publishing articles that provide value on recent industry trends, you give them a reason to come back to your site. Companies with targeted and value-added content have found that it can help them increase conversion rates, and more than 78% of CMOs believe that content is the future of marketing.
What are the Different Types of Content Writing?
Choosing the type of content writing that best suits your brand can be confusing— understandably so. Each material creates a different impact.
Don’t sweat. We’ve compiled a list of all the content writing types to help you gain a competitive edge. Let’s explore them one by one.
1. Copywriting: Ads, micro-copies, CTAs, ads, etc., fall under copywriting. The goal of copywriting is to attract customers and sell your product. They are brief messages that may appear on website landing pages, sales pages, search engines, and home pages.
2. SEO Writing: As the name suggests, SEO writing helps you rank higher on search engines, and it is the propeller behind your digital marketing strategy. It includes keyword-rich content with interlinking to help you gain visibility. Blog posts, landing pages, home pages, ad descriptions, etc., use SEO content to improve engagement.
3. Long-Form Content: Many companies create long-form content such as case studies, product guides, whitepapers, and more to introduce users to their products and how they work.
4. Emails: This type of content writing is distinct. It connects you directly to the audience and helps you create personalized content. You can send targeted email campaigns to potential and existing customers about offers, recommendations, etc. It increases engagement and keeps them invested in what you’re offering.
5. eBooks: These are downloadable versions of printed books that users can download after signing up. They cover a topic comprehensively and give readers the information they need.
Top Examples Content Writing Examples That You Can Take Inspiration From!
A content writing strategy works when you understand your customers’ needs. Rather than existing, these pieces only work when you write them with intention.
Let’s explore excellent content writing examples from brands who have perfected the art of content writing and increased customer engagement:
Zomato is a food delivery application that gained a stellar following due to its creative and innovative marketing campaigns.
The company uses creativity and the best content-writing tools to ensure its content taps into the customers’ needs and wants. It targets the millennial audience and communicates its offers to engage customers with hilarious messaging and stories, making its marketing campaigns unique.
Besides using relatable and humourous content, the company sends campaigns across various channels to increase the brand’s following.
The above image showcases the company’s unique and humourous messaging.
Bumble is a dating application that curates its content around its mission—to help people develop meaningful connections.
Along with creating messages showcasing the dating app’s uniqueness, the company invests significant time in capturing the different stories and emotions of people that use the application.
The company uses digital films and is loud on social media about pertinent topics like inequality and women empowerment. Their most famous campaign is around ‘women making the first move’:
As one of the most innovative companies in the world, Canva has empowered designers worldwide, unlocking creativity and collaboration at scale with its platform.
In today’s competitive market, it’s not enough to create a product. Canva realized it from the start, and they created content that helped their users. They have blogs, content templates, how-to guides, and more to educate their users on designing the best social media posts and presentations.
The company uses a professional and user-friendly tone to help designers innovate at scale. Unlike investing too much in paid marketing, Canva utilizes the best content writing tools and uses social proof to build trust and loyalty.
A stellar example of good writing is Hubspot. They have ebooks, case studies, and research papers on almost every topic related to marketing.
Being the best CRM software for global businesses, Hubspot has many free and paid tools to help companies achieve growth. Instead of pushing out content aimlessly, the company is focusing on creating an ecosystem that educates growing businesses on creating successful marketing strategies.
The company successfully focuses on its customers by giving them easy access to hundreds of how-to guides and industry trends. They’ve also designed courses for budding marketers to ensure that they kickstart their marketing journeys with ease.
You can check out their blog and other content marketing resources to understand how they help companies.
Amul is a brand known not only for its range of food products but also for its innovative marketing campaigns. Their content writing style is fresh, catchy, and evokes a tone of nostalgia that many people find relatable.
The 75-year-old brand has created the fun ‘utterly butterly’ campaigns, and no one can forget the face of the brand’s mascot, ‘Amul girl.’
From traditional marketing to being active on social media, the brand has advocated itself as the ‘Taste of India,’ and no one can deny it.
Although an old Indian brand, it has pushed its digital marketing efforts and is known for its witty writing. Here are some examples of Amul’s famous campaigns that made headlines:
Another example of good writing is Investopedia. Founded in 1999, Investopedia publishes financial content that helps users gain better insights into complex finance terms and strategies. It also publishes articles on investing knowledge and stock market updates, empowering users to control their finances better.
Although it began as a source for financial terms, today, it is the largest source of financial content for its readers, with diverse topics ranging from personal finance to family planning.
Through its easy-to-understand writing style, the company deconstructs critical economic strategies and advises investors, small businesses, and professionals about different financial products. The company aims to empower readers to manage every aspect of their financial life and fulfill their goals.
Read Investopedia’s blogs and articles to see how they educate users on a wide array of topics.
If you’re running a SaaS company or in the tech space, Basecamp has excellent samples of content writing that you may want to take inspiration from.
The company uses excellent copywriting to capture the essence of its project management tool. It uses short and easy-to-read snippets that provide value to users.
With its targeted writing approach, the company publishes value-added content for business owners, freelancers, and IT professionals. Apart from using smarter and tighter copies for its product, the company also uses social proof uniquely and engagingly.
Zendesk is a CRM software that helps businesses manage customer service. Like Hubspot and Basecamp, Zendesk’s writing style is easy-to-read and to the point.
The unique content portfolio of Zendesk includes blog posts, how-to guides, videos, and infographics to encourage businesses to build growth momentum.
The company also has a dedicated section about how users can derive value from their product. From customer success stories to training videos, the tech company has perfected the art of adding value to businesses through its writing.
Which are the Best Content Writing Tools?
While most marketers think creating top-notch content is the key to meaningful conversations, publishing frequently can be overwhelming.
Implementing the right content writing tools can help you collaborate and optimize the creation process by streamlining workflows and saving time. Here are some of the best content writing tools you can use for planning, drafting, and editing flawlessly:
1. Answer the Public
This content marketing tool helps writers find the most relevant topics for businesses. It has a database with millions of searches that will help you write on topics your customers are searching for and test different keywords.
You can use the automated tool when you’re out of ideas on what to write next.
2. Google Docs
There are plenty of benefits to using Google Docs. It helps writers create and collaborate on online documents from anywhere. The writing tool also helps writers track document changes, insert tables and images, and leave suggestions for a streamlined content creation process.
Whether you want to write long-form content or create ad copies for your landing page, Google Docs is the go-to content-writing tool for almost every business.
Grammarly is a staple for those looking to edit their copy and make it flawless. It corrects your grammar, fixes your sentence structure, and even offers suggestions on how you can improve your writing.
As the go-to content writing tool for professional writers, Grammarly is quick, convenient, and cost-friendly. With the premium version, you can also check for plagiarism.
4. Google Trends
Google Trends is for writers who want to know what’s trending across search engines and curate content with a competitive edge. It shows the popularity of a search term and helps you gauge whether a trend is on the rise.
You can also search for demographic information, related topics, and queries to simplify your content creation process.
Canva helps businesses create compelling social media posts, infographics, and presentations. With thousands of free templates and graphics, you can build attractive visual designs to catch users’ attention in less than 5 minutes.
Suggested Reading: 25+ Content Marketing Tools – Drive Growth For Your Business
Your headlines are your most critical hook. They are what makes users click on a post. With Coschedule, you can analyze how click-worthy your headlines are and make changes accordingly.
Semrush is one of the most critical tools for content marketing. From analyzing the performance of your marketing campaigns to scheduling your social media posts, this paid tool is a must-have for digital marketers.
WittyPen is a content creation platform where we help you create content across channels seamlessly. We have a user-friendly platform, a diverse pool of vetted writers, as well as dedicated account managers and editors who manage your content requirements, end to end.
At WittyPen, we facilitate content creation for industries ranging from Lifestyle and Healthcare to SaaS and eCommerce, enabling you to build a repository of content that your audiences find meaningful and relevant.
You can easily place orders for blogs, white papers, landing pages, website content, press releases, product descriptions, and so much more. You can then oversee your projects on the platform without any hassles and use the tool to collaborate with your team—all in one place!
Yoast is an SEO tool that lets markers optimize their content marketing campaigns. If you want to increase your search rankings and use the best SEO hacks, you can use Yoast for the best results.
Top Content Writing Practices You Should Know!
Content without context is of no use. You can create engaging articles, landing pages, social media posts, whitepapers, and more assets with proper planning. Here are the best content writing practices to help you create an impact:
1. Remember to Prioritize Quality Over Quantity
Nobody will waste time reading stuff that does not offer any value. Writing original, informational, and relevant content is the key to unlocking growth, so you shouldn’t compromise the quality of your writing.
You can use the best content writing tools to find trending topics, spend significant time on research, and then write a draft.
2. Write a Hook to Grab Readers’ Attention
The headlines and the intro part are the first things readers will notice. So make sure it’s as intriguing and exciting as possible. If the hook doesn’t grab users’ attention, they will not continue reading the article.
3. Integrate Appropriate Calls-to-Action
The aim of writing any marketing material is to convert. It’s your job to create content that helps convert potential prospects into loyal customers, so make sure to use relevant CTAs.
4. Understand the Intent
Before writing anything, it’s crucial to know the intent. For instance, if you’re writing a blog about recent industry trends, you should add a unique angle and make it useful for your audience. On the other hand, if you’re writing a guest post, ensure that you have done the requisite interlinking.
5. Incorporate Facts and Research in Your Content
With credible sources like research, social proof, and facts, you can build trust that you are an expert at what you do. This can come in handy, especially when proving a point. Whether you’re writing a blog or putting out an ad, you can use facts and research to back your claims.
Today, content marketing is a priority for global companies, and most of them are killing it out there. How? Because they prioritize customer experience and follow SEO guidelines to boost their rankings.
As search engines become complex, you need to amp up your skills and write content that resonates with the audience.
If you need help creating the most compelling content for your users, our content-writing services can help transform how your customers engage with your brand. Drop us a line and get started with content writing today.
Frequently Asked Questions
1. What are the different types of content writing?
The five popular types of content writing are blog writing, email writing, long-form writing, copywriting, and eBooks.
2. Do content writing tools help?
Yes, they can help you churn out quality content faster and cost-effectively. Some of the best content writing tools are Grammarly, Answer the Public, WittyPen, and Google Trends.
3. How can I improve my content writing skills?
Practicing every day and gathering feedback can help you improve your writing skills. You can also use free writing tools to check your readability score.
4. What is SEO content writing?
SEO content writing involves using search engine optimization practices like integrating keywords in your content to boost search rankings on Google and Bing.
5. What is defined as good writing?
Good writing is when users find your content valuable, and it helps increase user engagement with your brand. Creative, unique, and innovative writing usually resonates with the audience.
6. Are all the content writing tools free of cost?
No, not all content writing tools are free of cost. Many have a free version, but you may have to pay extra for premium features.