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Content, strategy, and growth — from operators

Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.

Branding the new age content marketplace

A story about our rebranding, logo design, and how we established a strong branding. With advertising on social media platforms and search engines already reaching saturation levels, it’s getting harder to get those crispy pageviews thriving up on your website. As a result, many organisations and successful startups are betting their money on content marketing […]

Preetesh Jain
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7 Content Writing Best Practices Unearthed by WittyPen

Website Content is a more personalized form of story-telling. However, a writer must follow these content writing practices nonetheless. The tips given below will guide you how to become the best content writer there is. Image Source: pexels.com What Is a Website? A website is simply a collection of related web pages identified with a […]

Sharan Ahluwalia
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Witty White Paper – Best Content Practices

What Is a White Paper? A white paper is a persuasive essay that uses facts and logic to promote a certain product, service, technology or viewpoint. Should not be confused with a Manifesto, brochure, green paper, annual report or case studies. -Gordon Graham Other Terminologies: Competitive Review, Evaluation Guide, Executive Briefing, Market Overview, Position Paper, […]

Sharan Ahluwalia
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Witty Content and Blogging Practices

“Content is king, but distribution is queen and she wears the pants.”  Jonathan Perelman Image Source: pexels.com A good writer is one who seeks to continuously improve and learn. WittyPen believes there is always room for reform and growth when it comes to content.  A well-written content piece, whether, for blog, website or academic papers […]

Sharan Ahluwalia
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Key Points for Writing an SEO Friendly Post

You write, you blog and you want an audience for your content. Sometimes finding an audience for your content is the first step towards finding customers for your product. Whatever, be the case you need to educate people, teach them about what you do and make them believe in what you do. But first, you […]

WittyPen
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The Rise of Video Marketing in 2018

Written By- Aditya M Category- Digital Marketing “The single most important strategy in content marketing today is video,” says Gary Vaynerchuk, CEO of Vayner Media and one of the most prominent personalities in the online marketing space. He couldn’t have said it any better. Videos are all over the internet and they have become an […]

Anshul Motwani
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Build a content program that compounds

One strategy. Search, AEO, and brand — run together.