Interviews

B2B content marketing in simple terms is an art of developing and distributing curated, relevant and valuable content. But B2B content marketing isn’t an easy task, it requires a strategic approach. Amit Kapoor who heads content marketing at Cigniti has answered some of the most significant questions about B2B content marketing. He has also has […]

Last Updated : 28-01-2020 Content creation helps in distributing information to the end-user that solves their problem. But content development is just one part of a good content strategy . What’s more important is to have a well- planned robust content marketing campaign – that reaches out to the right customers at the right time […]

We interviewed Smitha Hemmigae, who heads marketing at ThoughtWorks India to understand her perspective on content and the trends in content marketing. Before going to the content marketing tips given by Smitha, here’s a little read about her and ThoughtWorks. About Smitha Smitha currently heads marketing at ThoughtWorks India. Prior to joining ThoughtWorks, she was […]

“This post is a part of our Content Salad series, where we invite industry experts to share their knowledge. The content marketing insights of CRY – Child Right and You a top non-profit organization , is offered to give you a glimpse of the thought process of leaders in the industry and a chance to […]

Content marketing is not just a buzzword, it is the go-to place for all marketers. A brand gets noticed by its users if the content that it produces is helpful. To drive profitable customer action, it is important to have a content marketing strategy that focuses on creating valuable, relevant, and consistent content. Priyam Jha, […]

“This post is a part of our Content Salad series, where we invite industry experts to share their knowledge. FactorDaily is a technology news site from India that offers us insights on technology and the world around us. This interview with Abhash Kumar, who was the Head of Marketing at FactorDaily till February this year […]

Great content sets your brand apart from the masses, and can effectively deliver your brand’s message to the audience. Posting relevant, meaningful content on your website and social media will boost your search engine rankings and will also position you as a brand expert. This blog contains the content marketing interview with Murali G.A, head of […]

Content is the backbone of any brand that is out there. Without the right content, a brand may get crippled and can fall down. So it is important to have a well-researched and a well-documented content marketing plan that complements the ideology of your brand. To reinforce the importance of content, we asked one of […]

“This post is a part of our Content Salad series, where we invite industry experts to share their knowledge. The content marketing case study of Canva, a leading graphic-design tool website, is offered to give you a glimpse of the thought process of leaders in the industry and a chance to learn from the best“ […]