Last updated on August 1st, 2023
Sales and marketing are no longer about pesky cold calls and a parroting of scripted dialogues. Today, providing value to your customers is at the core of marketing. And that’s where content marketing comes in.
According to Demand Metric, 70 per cent of people would rather learn and explore a company through blogs and curated content on websites than advertisements.
The right choice of content strategy can fuel your search rankings and increase visibility significantly. Given this, partnering with the right content marketing agency becomes crucial.
Whether you’re a startup, a mid-sized company, or an enterprise, whether you dwell in the realm of e-commerce, finance, SaaS, or more—rest assured, there’s an agency out there waiting to join forces with you. Our list will guide you through the top 20 content marketing agency options. But first, let’s lay out the basics.
A content marketing agency is a specialized firm that helps businesses create, strategize, and execute their content marketing efforts. These agencies have a team of experts who understand the intricacies of content creation, optimization, and promotion.
Content agencies are equipped with professionals who churn out content of all types and across various niches. They help in developing content strategies that align with a company’s goals and target audience and create high-quality, engaging content that drives organic traffic, builds brand awareness, and generates leads.
Content marketing agencies can handle various aspects of content strategy for you, including:
- Keyword research
- Content creation
- Optimization
- Distribution
- Performance analysis
Top 20 Content Marketing Agencies
Let’s explore the 20 top content marketing agencies and discover the possibilities they offer to enhance your content marketing efforts.
1. Marketing Insider Group
Marketing Insider Group offers content marketing, SEO, and blogging services. They help businesses generate traffic, improve rankings, and increase sales through expertly crafted content. They claim to have been driving over 2 million web visits every month. It has a G2 rating of 4.9 out of 5.
Marketing Insider Group’s expertise has been featured in leading publications, and they have a list of satisfied clients. They also provide resources such as courses, books, and blog articles on the latest trends and best practices in digital marketing.
2. Wordify
Wordify is a results-driven content marketing agency with a G2 rating of 4.5 out of 5. It specializes in assisting small to medium-sized businesses to enhance their online presence and achieve their marketing goals.
With a focus on SEO, Wordify helps businesses improve their search engine rankings, generate more leads, and increase sales through online channels. They offer various content marketing services, including SEO, content marketing, social media management, pay-per-click advertising, and more.
3. Column Five
Column Five is a specialized B2B content marketing agency focusing on brand development and content marketing for SaaS (Software as a Service) companies. With a strong emphasis on creativity and strategy, Column Five helps businesses establish a strong brand presence and engage their target audience.
On Clutch, it has a rating of 4.9 out of 5. They offer a range of services, including content creation, visual storytelling, data visualization, and more.
4. Green Flag Digital
Green Flag Digital, with a 5 rating on Google, is a content marketing agency that specializes in data-driven strategies to help businesses grow their website traffic and links. They offer services such as content marketing, digital PR, link building, creative content, and technical SEO.
By conducting extensive research and building data-backed campaign strategies, they aim to deliver high ROI for their clients. Their content creation and distribution expertise helps businesses earn placements, increase organic SEO traffic, and enhance brand visibility.
5. Builtvisible
Builtvisible is an independent and specialized organic content marketing agency. With a focus on SEO, content, digital PR, and data, they help brands achieve meaningful growth. They have a 4.3 out of 5 rating on Google. As a company, they believe organic channels are vital and have a decade of experience delivering exceptional results for exciting brands.
6. Seer Interactive
Seer Interactive is a full-service search marketing agency focused on optimizing profitability. Their services include uncovering consumer insights and market intelligence, building creative solutions, and improving performance through analytics and conversion rate optimization.
Seer Interactive strives to consistently deliver impactful content marketing strategies that enhance user experiences, generate leads, and increase conversion rates.
7. WebFX
WebFX is a content marketing agency that focuses on driving revenue for its clients. Their services include search engine optimization (SEO) and lead generation, revenue marketing, conversion rate optimization (CRO), user experience (UX), paid advertising, and lead generation strategies. It has a G2 rating of a stellar 4.8 out of 5.
WebFX emphasizes data-driven approaches and provides clients with access to their proprietary technology platform, which offers real-time analysis and insights to inform marketing decisions. WebFX is known for its industry partnerships, such as with Google and Facebook, and its commitment to giving back through initiatives like FXBuilds.
8. North Star Inbound
North Star Inbound is a content marketing agency that delivers search-winning content, digital PR, and link-building services. Their data-driven approach combines search intent analysis and AI to create content that outperforms competitors.
They generate engaging content that journalists feature, earning more links than traditional PR agencies. With a focus on building brand authority, they secure high-quality links from reputable sources.
9. Brafton
Brafton is a leading content marketing agency offering services such as content writing, video marketing, graphic design, web design, and lead magnet creation. They have an impressive 4.9 out of 5 G2 rating. They also provide video production and animation, newsletters, email copy, and sales enablement content.
10. S&G Content Marketing
S&G is a content marketing agency that helps brands connect with their audiences. They conduct research using keyword-driven insight to understand customer behaviour. Their team of writers, designers, and subject matter experts creates engaging content to drive traffic and conversions.
They differentiate themselves by helping brands identify where their customers spend time and creating award-winning campaigns that span digital and print mediums.
11. Siege Media
Siege Media is an SEO-focused content marketing agency that helps brands scale their online presence. They specialize in generating ROI through data-driven strategies. Their services include SEO, content marketing, link building, and graphic design.
With a 5 rating on G2, they stand out by leveraging search data to find valuable ranking opportunities and creating unmatched content that surpasses competitors. They have worked with notable brands like Instacart, Zendesk, The Zebra, and Casper.
12. Gulo
Gulo is a trusted agency specializing in high-performing website design, SEO, and conversion rate optimization for B2B and DTC brands. They help businesses stay relevant and stand out in the online space.
Their in-house marketing experts offer services such as website design, content marketing, SEO, and CRO. Gulo has worked with clients like CME Group, Dell, Harvard Medical School, and more.
13. Fractl
Fractl is a trusted agency that helps businesses acquire more customers through organic search. They offer a proven organic growth stack that includes technical SEO, content development, publisher relations, and CRO to increase organic traffic, site speed, and conversions.
With strategic consulting and managed SEO, they help craft strategies that drive high-intent visitors from organic search.
14. UnboundB2B
UnboundB2B is an intelligent demand generation company that optimizes demand marketing for B2B companies. Using AI, they create unique buyer journeys for each target audience, accelerating market demand.
They have a 4.5 out of 5 G2 rating. Their services include B2B lead generation, appointment setting, ABM content syndication, and install-based targeting. They have a global audience reach, generating qualified leads and achieving high client satisfaction.
15. Animalz
Animalz is a leading provider of high-quality content marketing services to enterprise companies, startups, and VC firms. They specialize in content strategy and creation, helping clients achieve their content marketing goals.
16. Power Digital
Power Digital is a content marketing agency that specializes in providing growth solutions for brands. With a focus on ROI and client satisfaction, they offer a range of services, including SEO, PR, social media, content marketing, CRO, PPC, influencer marketing, and more.
17. Omniscient Digital
Omniscient Digital is an organic growth agency that specializes in content marketing and SEO to drive business growth. They offer services such as content strategy development, content production, content optimization, link building, and technical SEO.
Their tailored strategies and implementation have helped numerous clients achieve significant organic growth and improve key metrics.
18. Foundation
Foundation is a B2B content marketing agency that specializes in helping B2B SaaS brands generate revenue, leads, traffic, and results through effective content marketing strategies. They offer end-to-end content marketing services, including research, strategy development, and content execution.
Additionally, Foundation provides training and resources to elevate marketing teams’ SEO and content marketing skillset.
19. Optimist
Optimist is a growth-focused SEO and content marketing agency that works with startups and growth-stage businesses. Their approach to content marketing involves creating strategic content that is tailored to specific goals and designed to deliver results.
They also have a community called “Top of Funnel” for content marketing, inbound, and SEO professionals to learn, network, and share opportunities.
20. DashClicks
DashClicks is a game-changing all-in-one content marketing agency software platform that revolutionizes how content marketing agencies operate. It has a 4.7 out of 5 G2 rating.
With its comprehensive suite of built-in apps, analytics, and automation tools, DashClicks streamlines workflow, enhances collaboration and provides real-time reporting to optimize marketing campaigns.
Criteria for Selecting The Right Content Marketing Agency
Let’s have a look at the factors you should take care of while selecting the right content marketing agency:
- Ability to Create Quality Content: Look for agencies with a demonstrated track record of producing engaging, well-researched, and tailored content that aligns with your brand’s voice and resonates with your target audience. Consider reviewing samples of their work and evaluating the writing style and overall quality of the content they have written for previous clients.
- Expertise and Experience: An agency with a proven content marketing track record is always a wise choice. Consider their experience in your industry and their ability to create content that resonates with your target audience.
- Services and Specializations: Determine the range of services offered by the agency. Do they provide end-to-end? Also, check if they offer and have expertise in your required content formats, such as blog posts, videos, or social media content.
- Portfolio/Case Studies: Review the agency’s portfolio and case studies to assess the quality of their work. Look for examples of successful content campaigns and their ability to generate measurable results.
- Understanding of Your Business: Ensure that the agency takes the time to understand your business goals, target audience, and brand voice. They should be able to develop content strategies that align with your objectives and reflect your brand’s unique identity.
- SEO Knowledge: Content marketing and SEO go hand in hand. Verify that the agency understands SEO best practices and can optimize your content to improve search engine rankings and organic traffic.
Are You Not Ready to Commit to Retainer Yet?
Experimenting with marketing channels for one-two quarter before considering outsourcing is a prudent approach for businesses. However, executing content creation can be a major challenge, consuming a significant amount of time.
Wittypen is here to offer a flexible solution that allows you to embark on your content marketing journey quickly while we handle the creation process. With Wittypen, you can focus on strategy while we take care of the content creation.
Our platform is a seamless and hassle-free way to scale your content and develop an effective content marketing plan. We have a proven track record of assisting over 300+ companies, showcasing our expertise in catering to diverse content needs.
Our ability to work with some of the biggest agencies sets us apart. When you eventually start working with an agency, you can continue to rely on Wittypen for content creation. All this while we collaborate seamlessly with the agency of your choice. This ensures a smooth transition and uninterrupted content production.
Backed by our experience and expertise, Wittypen provides you with the high-quality content you need to drive your business forward. Connect with our team today and receive free guidance on creating a content plan that fuels your growth and achieves your business goals.
Tips for Maximizing Your Relationship with a Content Marketing Agency
Here are some key pointers to enhance your collaboration and achieve the best results with your content creation agency:
- Communicate clearly and consistently to ensure alignment with your brand’s goals.
- Collaborate and leverage the agency’s expertise for optimal results.
- Provide regular feedback to fine-tune content and campaigns.
- Set measurable and sustainable goals for successful outcomes.
- Measure performance to make data-driven decisions and optimize strategies.
- Maintain open and regular communication throughout the partnership.
- Treat the agency as a trusted partner for long-term collaboration.
- Share industry insights to help the agency understand your business better.
- Be receptive to the agency’s suggestions and ideas.
- Maintain transparency and inform the agency of any changes that may impact strategies.
Select The Right Content Marketing Agency
Partnering with a content marketing agency will boost your business’s content strategy with a dash of uniqueness and creativity. With effective communication, collaboration, and realistic goal-setting, you can turn the blandest of ideas into a mouthwatering content feast.
By working together closely and continuously evaluating performance, businesses can optimize their content marketing strategies and foster a successful partnership with the agency. Start your journey toward effective content marketing today.
Frequently Asked Questions
1. What is a content marketing agency?
A content marketing agency is a specialized agency that helps businesses strategize, create, and manage content across various platforms consistently to drive brand awareness, increase website traffic, generate leads, and, ultimately, achieve business goals.
2. How do I choose the best content marketing agency?
When choosing a content marketing agency, consider their:
- Industry experience
- Expertise in content creation, SEO, and social media
- Proven track record of delivering results
- Deep understanding of your target audience
- Effective communication and responsiveness
- Alignment with your brand values and goals
- Positive client testimonials and case studies
- High-quality sample work
- Customized strategy tailored to your needs and goals
3. What services do content marketing agencies offer?
Content marketing agencies offer various services, including content strategy development, content creation (such as blog posts, articles, social media content, videos, etc.), content distribution and promotion, SEO optimization, content performance tracking, analysis, content marketing campaign management, etc.
4. How much does it cost to hire a content marketing agency?
The cost to hire a content marketing agency varies depending on factors such as the agency’s reputation, location, expertise, scope of work, and the customization required for your business. Some agencies may offer pricing models based on hourly rates, project-based fees, or retainer-based contracts.
5. What are some top content marketing agencies in the USA?
Some top content marketing agencies in the USA, including Contently, Brafton, Column Five, Skyword, and Influence & Co.
