How To Pick The Right Blog Topic To Attract Your Target Audience?
Blogging is not a new concept, there have been innumerable bloggers who have created a niche for themselves using the medium. While blogging as a form of expression is explored by individuals, enterprises and businesses are recently beginning to realise its benefits.
Blog writing is a great way to engage with your audience, share your business value, and companies that blog enjoy 97% more inbound audience than the blog-less competitors. Not just that, websites with blogs have 434% more indexed pages , and B2B blogs get 67% more leads for the company than those who do not. Be it B2C or a B2B market, enterprises can use blogs to create thought leadership, create a strong connect with its key audience, and this can impact the brand image and drive higher revenues for the company.
If you are thinking of starting a blog for your business, here are a few tips on how to pick the right topics that resonate with your intended audience:
Know Your Audience
Be it blog content writing , video creation or social media promotion; great content will garner an audience. But, if the content is not relevant to the audience you are targeting, it will not have the impact you are looking for. Before you start creating and publishing content on your blog, make sure to clearly define who your target audience will be and what your purpose for blogging is.
To create a focus group, brainstorm on the kind of audience that is more likely to be your brand’s customer. What demography are they from? Do they belong to a particular age group or geographic location? What are their interests, key challenges, and why would they be attracted to your brand or products?
Defining your target market will help you create great content that your audience can connect to , which will help you generate the right impact and elicit the response you are looking for.
Define The Purpose Of Your Blog
Once you have defined your target audience, the second step is to focus on relevance and write blogs that your audience wants to read. Relevance is to understand the needs of your target audience and create content that resonates with them.
The key to making your blog writing stand out and get the right impact is to share relevant content promptly, that is, when the audience wants it. For this, content creators should define the purpose of the blog. Make sure to explain:
- Why are you creating the blog?
- Who should be reading the blog?
- When should this blog be shared or marketed to the audience?
- What reaction or impact should the blog have?
The best blogs are those that evoke the reaction from your audience in precisely the way that you expect.
Avoid Plagiarism But Find Sources That Give You Credibility
No content writing services will do justice to your blog if it does not first understand how the competitors or other sources are targeting their audiences. Before you create a blog writing plan, make sure to check out what your competition is doing and which keywords they are targeting. This will help you to create content that stands out and develop a strategy that is in-tune with the market while making sure your blogs are unique.
Researching the market and the competition is also essential as your blogs should incorporate credible sources that support your statements. Make sure to include research and facts that support your blogs but make sure you do not blatantly copy. Attribute and avoid plagiarism, by leveraging content that advocates your statement and never copy-paste anything!
Use The Right Tools To Identify Popular Topics In Your Industry
Research may be daunting if you are not aware of the right publications or keywords that are defining your market. To help you with that, there are blog writing services and tools that will help you enhance your blog writing.
1. Explore social media for research: While publications are one source, understanding the pulse of your audience will be easy if you can locate what they are sharing on social media platforms. Depending on your niche, platforms like Facebook Groups, Quora, Twitter and Pinterest are fantastic sources of information.
2. To know what’s trending: While Google is an excellent source of information to start with, make sure to use Google Adwords to identify keywords with your niche that should be used in your blog to enhance its reach.
Another great place to understand what’s buzzing in your target group is Buzzsumo . The platform helps you find popular topics and articles in your niche and will help you create content that is unique and hits the right chord with your audiences!
And there you have it. Blog writing is easy and can get you amazing responses if you make sure you follow these simple steps. Before you start writing, choose a topic of your expertise and make sure you present a unique perspective on this topic.
Great topics may need you to do a lot of research and keep rethinking its relevance to your audience, but once you get it into your system, the output will be much better than you’d ever expect. So take a shot, and use blog writing in your content marketing strategy to gain the value that you are looking for!