Last updated on December 4th, 2023
With Google’s latest change in search engine algorithm, businesses have experienced significant changes in the ranking of their websites. It is understandable because this update now favours mobile-friendly websites for top positions as compared to others.
Competition for the top ranks is now even tougher, and it is imperative to always track where a website is ranking and which keywords are more favourable. To that end, businesses scramble to search for the best SEO rank-tracking tools that enable them to have good visibility over their search performance.
Let’s sum up the 30 best rank-tracking tools of 2023 and study their features.
Key Features to Look for in SEO Rank Tracking Tools
Even though professionals follow SEO best practices and do everything by the book, the best rank-checking tools have some crucial features that enable them to optimize their strategies further.
Data Accuracy is Key
When it comes to ranking analysis, data accuracy for search volume and visibility plays a crucial role in helping businesses target the right keywords and strategize for the top position.
Metrics
The website ranking tool must have metric tracking features for the key numbers, such as bounce rate, organic traffic, keyword rankings, page speed, organic search visibility percentage, etc.
Non-Negotiable Features
Based on the specific needs of a business, there will be several features that are non-negotiable when selecting a tool (for example, simple UI). This is a good criterion to filter out the tools that don’t make the cut.
Mobile Support
One of the key features to look for is support for mobile-based browsing. The tool should be able to provide collated and comparable data that highlights search rankings across all types of devices.
Support
There is always a learning curve involved with software. As long as there is a robust support system, it shouldn’t be a problem.
The Top 30 SEO Rank Tracking Tools
There is no shortage of SEO rank-tracking tools online, which is what makes it challenging to select one. Listed below are the 30 best rank checker software that is the cream of the crop.
1. SE Ranking
SE Ranking has dedicated suites for SEO agencies to manage multiple clients and a unified dashboard for in-house teams to make the best of their SEO efforts.
Key Features
- Grouping and tagging for keyword lists.
- Automated report generation.
- Competitor lists and highlighting.
Pricing
Starting at $55/month for the Essential package.
2. Serpstat
SERPStat is an industry-leading SEO suite with a dedicated tool for tracking ranks. This is one of the best rank tracker tools trusted by brands like Deloitte and Rakuten.
Key Features
- Google SERP tracker to track separate pages.
- Competitor insight and keyword ranking potential.
- Contextual ad analysis.
Pricing
Starting at $50/month for Individual packs.
3. Seobility
Seobility is the best rank-checking tool that provides recommendations on SEO optimization potential for better results.
Key Features
- Daily updates for top 100 rankings.
- Search volume, competition per keyword data.
- Weekly ranking reports.
- Automatic review of rankings on mobile and desktop.
Pricing
The Basic plan is free. Starting at $50/month for Premium.
4. SERPWatch
SERPWatch is one of the only rank tracker tools on the market that provides accurate and verifiable data for rankings.
Key Features
- Global and local ranking performance.
- Support for multiple languages and locations.
- Analysis of an entire marketing campaign for ranking.
Pricing
Starting at $49 per month for the Starter package.
5. Nightwatch
Nightwatch is the go-to tool for tracking the local ranking of keywords and websites.
Key Features
- Highly reliable local SERP tracking.
- Map pack for enhanced insight for local SERP.
- Automated local SERP reporting.
- Support for multiple search engines.
- Site auditor.
Pricing
14-day free trial available. Starting at $39 per month for 250 keywords.
6. AccuRanker
Accuranker is the best rank tracker software if companies want a tool that is lightning-fast and accurate at the same time.
Key Features
- Multiple options for filtering and API filters.
- Competitor analysis.
- Data filtering.
- Historical insights.
- Dynamic tagging for keywords, titles, and URLs.
Pricing
Starting at $129 per month for 1,000 keywords.
7. Ahrefs
Ahrefs is a popular SEO suite with a rank tracking tool that can chart chronological performance and compare it with competitors.
Key Features
- Rank tracking across 190 countries.
- Data visualization.
- Historical picture of SOV, average position and distribution.
- Rank analysis across features like tweets, top ads, videos, etc.
Pricing
Starting at $99/month for the Lite pack.
8. Advanced Web Ranking
Advanced Web Ranking is an easy-to-use tool trusted by global biggies like Microsoft, Amazon, and Digitas.
Key Features
- Reliable SERP for over 4,000 search engines.
- Keyword opportunity discovery.
- Keyword pixel position.
- Above/Below the Fold search listings.
- Search visibility in pixels.
- Google data integration.
Pricing
Starting at $99 per month for the Pro pack.
9. Moz
Moz is the best rank checker tool if a company aims to measure keyword ranking performance over time.
Key Features
- Comparison between mobile and desktop visibility.
- Competitor movement tracking.
- Period-specific keyword ranking reports.
- Ranking data in over 200 countries.
- Key metrics tracking.
Pricing
Starting at $99 per month for the Standard pack.
10. WooRank
Woorank is a complete SEO bundle with a keyword rank tracking tool that provides actionable rank tracking data.
Key Features
- Analyse keyword ranking positions over time.
- Keyword discovery for Google Featured results.
- Downloadable keyword data.
- Campaign organization tools using tags.
Pricing
Starting at $89.99 per month for the Pro pack for 50 keywords.
11. Authority Labs
Authority Labs is the best rank checking tool for organizations who wish to monitor SEO performance with respect to keywords.
Key Features
- Automation for local and mobile rank tracking.
- Daily reporting.
- Global tracking is available.
- Competitor tracking.
- Unlimited users.
Pricing
Free trial available with all plans. Starting at $49 per month for a Plus pack.
12. SEOptimer
SEOptimer is a simplified tool to help professionals focus on the right keywords that should be tracked for optimal SEO performance.
Key Features
- Keyword discovery for high-ranking keywords.
- Specific ranking for each webpage
- Traffic estimation
- Chronological rank mapping
- Rank changes report.
Pricing
14-day free trial available. Starting at $19 per month for a DIY SEO pack.
13. Sitechecker
For companies looking for specialized insights like indexation progress and visibility rate, Sitechecker is the best rank-tracking tool.
Key Features
- Website rank tracking across multiple browsers and geographies.
- Daily and weekly reports via email.
- Multiple filters for keywords.
- Keyword sorting by Amplitude of rank change.
Pricing
Starting at $49 per month for the Basic pack.
14. RankMath
RankMath is a beginner tool available as a plugin for WordPress. It helps professionals apply SEO best practices to their websites.
Key Features
- Highly integrable with other platforms like Google, LinkedIn, Pinterest, etc.
- Simple UI
- Google Index status
- Keyword performance for ranking
Pricing
Starting at $5.75 per month for the Pro package.
15. Narrato
Narrato is basically a content AI platform with strong capabilities for SEO optimization as well as keyword ranking.
Key Features
- Content optimization for keyword ranking.
- Keyword recommendations for generating SEO-friendly copy.
- Plagiarism checks to rank content higher.
Pricing
Free trial available. Starting at $52 per month for the Pro pack.
16. Google Search Console
Google Search Console is perhaps the most well-known SEO optimization tool on the market for overall performance.
Key Features
- Manage search traffic and performance
- Search analytics to measure clicks, position, and impressions on search results.
- Index coverage review.
- Site issue alerts and fixing recommendations.
Pricing
This is a free service offered by Google.
17. SEMrush
SEMRush provides a kit of tracking tools to help professionals get a holistic picture of website performance on Google.
Key Features
- Position tracking for campaign progress
- Tracking sensor to provide change alerts.
- Domain discovery with respect to paid keywords, paid traffic and more.
Pricing
Starting at $129.95 per month for the Pro pack.
18. Ubersuggest
Ubersuggest is a complete SEO tool by Neil Patel. It has an efficient rank tracking system with a dedicated dashboard.
Key Features
- Rank tracking and improvement suggestions.
- Daily status updates on performance.
- SEO health monitoring.
- Critical issue alerts.
- Organization of SEO research.
Pricing
Starting at $19 per month for the Individual pack. A free trial is also available.
19. KWFinder
For professionals who have more use for long-tail keywords and low difficulty, KWFinder is the most comprehensive rank-tracking tool for them.
Key Features
- Keyword finder tool for higher ranks.
- Research competitors for high-ranking keywords.
- Historical data for search volume.
- Local keyword research and SERP.
Pricing
Starting at $29 per month for the Entry pack.
20. Dopinger
Dopinger is a tool that businesses can leverage to quickly check the ranking of their website.
Key Features
- Rank checking across a variety of browsers.
- See position for valuable pages.
- Keyword competition and difficulty level.
- Search volume information
- Real-time organic positions
- Indexation checking for keywords
Pricing
Starting at $299 per month for the Starter pack.
21. Spyfu
Spyfu is an excellent rank-tracking tool that provides the next steps after discovering ranking keywords.
Key Features
- Exportable and customized keyword organization.
- Weekly updates for tracking.
- Ranking and position insights for every keyword.
- Repeatable actions for successful strategies.
Pricing
Starting at $39 per month for the basic plan and 6-month historical data.
22. RankRanger
For professionals who seek to boost website ranking through organic performance boost, Rank Ranger is the right tracking tool.
Key Features
- Custom rank tracking
- Mobile rank monitoring
- Advanced tracking for local ranking
- Competitor rank tracking with strategy isolation for paid and organic search
Pricing
Starting at $79 per month for the Lite package.
23. All in One SEO (AIOSEO)
All in One SEO, or AIOSEO, is a WordPress plugin that helps publishers optimize their WordPress site with best practices.
Key Features
- TruSE score for actionable SEO checklist to improve organic ranking.
- Smart XML sitemaps to improve SEO markup for better ranking.
Pricing
There is a free version of this tool available for download. $99.60 for the Plus package.
24. MonsterInsights
MonsterInsights is a Google Analytics plugin for WordPress that professionals find extremely handy for SEO ranking reports.
Key Features
- Real-time stats for website visitors.
- Behaviour reports
- Search query analysis
- Search result clicking data
- Website audience reports
- Google Analytics for website
Pricing
Starting at $99.50 for the Plus pack.
25. Ranktracker (Editor’s Choice)
Ranktracker – the Editors’ Choice rank tracking tool – is also used by leading brands from across the world, like Red Bull, Adidas, and Apple.
Key Features
- Updates for global, local, and national tracking.
- Easy switching between mobile and desktop views.
- Tracking for Google My Business.
- Language support for Google, Yandex, Bing, and Yahoo for any location.
Pricing
Starting at $24 per month for the Starter pack.
26. Pro Rank Tracker
Pro Rank Tracker is an excellent tool to employ for highly specialized rank-tracking operations. Anyone can use it – individuals, agencies, or businesses.
Key Features
- Accuracy of 100% in rank tracking.
- Online views, charts, and data visualization tools for friendly analysis.
- Automated report generation that is customizable.
- Saveable historical ranking data
Pricing
Free trial for 30 days. Starting at $13.5 per month for the Starter pack.
27. Zutrix
Zutrix is a Google-focused SERP checker tool. It is a dedicated tool that focuses deeply on ranking insight for Google.
Key Features
- Real-time notifications
- AI-based SERP ranking analysis for Google
- Local SERP analysis
Pricing
Starting at $9 a month for 250 keywords in the Starter pack.
28. Nozzle.io
Nozzle is an excellent choice for enterprises that have the need for in-depth SERP analysis and their business depends on ranking higher.
Key Features
- Rank monitor for the entire brand, which includes social media.
- Unlimited domain matches.
- Result tracking by pixels from the top, above the fold %, and SERP %.
Pricing
Starting at $59 per month for a Basic pack.
29. Wincher
Wincher is a specialist tool that professionals can use to track website rank performance on Google.
Key Features
- Keyword tracking and discovery
- Ranking reports that are automated and customized
- Quick ranking overview for a bird’s eye perspective
- Rank change alerts for competitors
- Ranking history
Pricing
Starting at $39 per month for 500 keywords in the Starter pack.
30. SEO Powersuite
Rank Tracker is an excellent tool for those who wish to track rank frequently without worrying about quotas.
Key Features
- Unlimited tracking for mobile and desktop position
- Local rankings for more than 500 search engines
- Tracking for competitors
- SERP history
- Keyword research
Pricing
Free version available. Starting at $596 per year for the Professional version.
Tips for Effective SEO Rank Tracking
While rank checking software is definitely useful to help professionals measure their position, there are a few more things they can do to make the process more effective. Let’s take a look at some tips for effective SEO rank tracking.
- If there is already a rank tracking software in use, it might be more effective to try adjusting the position tracking settings to suit the goals.
- Reassess whether there is really a need to track ranking for multiple search engines; the world knows Google has 91% of the market share (August 2023).
- It might help if the professionals considered tracking languages separately. It helps to reduce disorganization in the tracking operation.
- Set aside three critical metrics, like search engine ranking, website traffic from search engines, and conversions, and then leverage the tool to zero in on the strategy.
- Ensure that the software is configured to track both – mobile and desktop – rankings. With Google’s recent algorithm update, only websites with mobile phone compatibility are preferred for top positions.
- Always monitor competitor rankings. It helps to know the source of competitor traffic if they are performing better.
As a bonus, pay attention to regional and local keywords and strategize to rank higher for them to get more intent-driven conversions.
Rank Better by Choosing SEO Tools
Considering that moving higher by only one position improves CTR by about 2.8% on average, SEO rank tracking tools can provide a good reality check.
One excellent way to achieve a boost in rankings is to go for a content refresh on your website. Updating the information on your website to stay in step with the latest news and trends keeps you relevant and in the game.
It keeps your content engaging and improves your website authority, improving your ranking. If you are ready to overhaul and re-optimize your website content, you can explore our content refresh services.
It is crucial for businesses to consider the ranking of their website, especially on Google. So, leverage this list of 30 site ranking tools and the power of SEO content to rank higher and better!
Frequently Asked Questions
1. What are SEO rank-tracking tools?
Site ranking tools are purposed to help companies perform keyword and website analysis that helps them understand how they are ranking on search engines. They highlight which keywords and SEO strategies are working.
2. Why is it important to track SEO rankings?
Tracking search engine ranking is important because it helps organizations bring more traffic to their channels. The higher the rank, the more the likelihood of getting more visitors to the website.
3. How do SEO rank-tracking tools work?
SEO rank-tracking tools work by monitoring the ranking of a webpage or website for specific keywords and search queries over a period of time. This reveals insights on how keywords are helping with ranking.
4. Which SEO rank-tracking tool is the best?
Some excellent SEO ranking tools are Ahrefs and SEMRush. You can find a comprehensive list of the 30 best SEO rank-tracking tools in this blog. Based on your needs, you can make the best selection.
5. Are there any free SEO rank tracking tools available?
Yes, there are several rank-tracking tools that have a free version. For example, Google PR Checker is free to use. SERPStat has a free version available, but it is not as feature-rich.
