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Copy.ai - logo

VS

Peppertype - logo

Copy.ai vs. Peppertype
Which one wins?

Copy.ai and Peppertype are among the two leading AI alternatives available in the market today. Keep reading to learn which one is right for you.

Copy.ai - UI
Peppertype - UI

📌

tl;dr

Copy.ai and Peppertype? Sure, they're champs at quickfire content and AI-aided copy tasks. But, if you're a marketing ace looking to produce long-form content that truly sells, you need something more... human.

AI, for all its sparkle, often misses the human beat - the context, the empathy, the nuanced understanding that only a human writer can bring. Here's where Wittypen takes the stage. A powerhouse of talented writers, all geared up to infuse your content with life and authenticity.

Give Wittypen a shot. We're ready to impress!

Comparison Table

Copy.ai Peppertype
Pricing Free for 7 days, $49 Pro $35, $199
Word Limit Unlimited Words 50,000, No limit
User Seats 1 1, 5
Language Support 25 plus 8
No. of Templates 90 plus 20 Plus
Quality of Support 5 star 9.1/10
G2 Ratings 5/5 4.7/5
Community 15,000+ members NA

Features

With Copy.ai, you can

Draft Social Media and YouTube content with templates

Gain access to eCommerce and sales copies

Find ideas for Blog posts and social media captions

Easily summarize content with bullet points

Write attractive product descriptions

Create email subject lines

Make Digital ad copies

Craft content in multiple languages

With Peppertype, you can

Peppertype AI platform offers superior grammar

tone, and sentence formatting checks

along with powerful plagiarism detection

style editing

citation finding

idea recommendations

and content generation capabilities

all in a standalone application that can also function as a plugin

G2 logo Reviews

The following reviews were gathered from G2, a business software review platform where users can rate and review different software products.

Copy.ai

I have been using copy.ai for several months now and I must say that it is constantly updated and every month if not less, it comes with new features. The generated texts are sometimes repetitive, but once you understand how to use it.

Fabio P. - profile

Fabio P.

Account manager

Review for Copy.ai on G2.com

I have personally experienced some time copy.ai provides plagiarism content which is not good, but I hope their works on this issue, so users like me won't face such issues.

Pritesh R. - profile

Pritesh R.

Lead Instructional Designer

Review for Copy.ai on G2.com

Copy.ai is easy to use and understand. You don't need any coding experience or expertise to be able to use Copy.ai. The interface is simple and intuitive so there's no learning curve.

Carl R. - profile

Carl R.

Chief Strategist

Review for Copy.ai on G2.com

The most important thing I like about copy.ai is to have some free credits. It helps me to know about copy.ai and the ai generation results are also very satisfying, many types of ai generation word content for facebook descriptions, youtube title generation.

Kumaran R. - profile

Kumaran R.

Marketing Analyst

Review for Copy.ai on G2.com

Super helpful in trying to find the exact words! I can go on and try other longer forms and it's really awesome. I used Grammarly tool with it. Its features are way better than others.

Verified User - profile

Verified User

Marketing and Advertising

Review for Copy.ai on G2.com

I have been using copy.ai for several months now and I must say that it is constantly updated and every month if not less, it comes with new features. The generated texts are sometimes repetitive, but once you understand how to use it.

Fabio P. - profile

Fabio P.

Account manager

Review for Copy.ai on G2.com

I have personally experienced some time copy.ai provides plagiarism content which is not good, but I hope their works on this issue, so users like me won't face such issues.

Pritesh R. - profile

Pritesh R.

Lead Instructional Designer

Review for Copy.ai on G2.com

Copy.ai is easy to use and understand. You don't need any coding experience or expertise to be able to use Copy.ai. The interface is simple and intuitive so there's no learning curve.

Carl R. - profile

Carl R.

Chief Strategist

Review for Copy.ai on G2.com

The most important thing I like about copy.ai is to have some free credits. It helps me to know about copy.ai and the ai generation results are also very satisfying, many types of ai generation word content for facebook descriptions, youtube title generation.

Kumaran R. - profile

Kumaran R.

Marketing Analyst

Review for Copy.ai on G2.com

Super helpful in trying to find the exact words! I can go on and try other longer forms and it's really awesome. I used Grammarly tool with it. Its features are way better than others.

Verified User - profile

Verified User

Marketing and Advertising

Review for Copy.ai on G2.com

Peppertype

I tried a few other GPT-3 powered services, and I feel Peppertype has most consistently produced better short-term content. As I'm updating this review in 2023, I should note that my comparison is now outdated, but it was my belief at the time of the original review.

David H. - profile

David H.

Owner

Review for Peppertype on G2.com

This is an easy way to get content. Peppertype is a quick and easy way to generate content in minutes. It also doesn't take up space on my phone's storage. The platform certainly helps me a lot, I tested some platforms and this one exceeded my expectations.

William M. - profile

William M.

Online Ad Manager

Review for Peppertype on G2.com

UI can be a little confusing sometimes, + the output is almost perfect. I think it has the potential to be one of the Top contenders in the future.

Anand A. - profile

Anand A.

Sales and Business Dev. Manager

Review for Peppertype on G2.com

The results from feeding Peppertype just a small amount of information are amazing. We no longer need to outsource most of our content creation. We have shortened the time to get articles and blogs published. A small learning curve has given great results.

Christian M. - profile

Christian M.

Review for Peppertype on G2.com

It started throwing errors. I am unable to generate any content anymore. I've reached out to their support and they simply reply as it's been resolved..

Vimal G. - profile

Vimal G.

Marketing Manager

Review for Peppertype on G2.com

I tried a few other GPT-3 powered services, and I feel Peppertype has most consistently produced better short-term content. As I'm updating this review in 2023, I should note that my comparison is now outdated, but it was my belief at the time of the original review.

David H. - profile

David H.

Owner

Review for Peppertype on G2.com

This is an easy way to get content. Peppertype is a quick and easy way to generate content in minutes. It also doesn't take up space on my phone's storage. The platform certainly helps me a lot, I tested some platforms and this one exceeded my expectations.

William M. - profile

William M.

Online Ad Manager

Review for Peppertype on G2.com

UI can be a little confusing sometimes, + the output is almost perfect. I think it has the potential to be one of the Top contenders in the future.

Anand A. - profile

Anand A.

Sales and Business Dev. Manager

Review for Peppertype on G2.com

The results from feeding Peppertype just a small amount of information are amazing. We no longer need to outsource most of our content creation. We have shortened the time to get articles and blogs published. A small learning curve has given great results.

Christian M. - profile

Christian M.

Review for Peppertype on G2.com

It started throwing errors. I am unable to generate any content anymore. I've reached out to their support and they simply reply as it's been resolved..

Vimal G. - profile

Vimal G.

Marketing Manager

Review for Peppertype on G2.com

Weighing the Pros and Cons of AI tools

👍 Benefits of using AI tools

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Save time

AI writing tools help you write copy faster. If you already have writers in your team, using an AI tool will accelerate your writing process by providing a fresh perspective and lots of ideas. AI writing tools also help you get over your writer's block.

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Create short-form content

AI tools are impeccable for creating short-form content. Whether it be social media captions, catchy headlines, or copywriting, AI tools can do them all. They also help content writers come up with fresh ideas and produce relevant content for readers.

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Cost

Cost-effectiveness is one of the most important aspects of decision-making for every company. AI tools pass with flying colors every time when compared to the cost of working with human writers. Most AI writing tools offer a subscription model but are also available for free.

👎 Drawbacks of using AI tools

Lacks human touch

AI tools being well, 'Artificial' Intelligence, clearly lack at being human. Even though AI writing is good quality in terms of grammar and spelling, it isn't as insightful as human writing. It can't replace human content as the writing doesn't contain a tone, voice, understanding, and connection.

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Not always accurate

AI content is known to be redundant and inaccurate. Most of the time human writers need to review and edit the content created by AI writing tools. Many AI tools re-word existing content for their writing which has the possibility of being flagged as plagiarism. AI tools also tend to make things up, publishing of which can hamper your brand's reputation.

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No creativity

The creativity of AI Writing tools is only as good as their programming. Even though AI keeps learning and improving itself, there is no guarantee that the content it creates would be creative enough to pass as human-written.

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Dated information

Another drawback of using AI tools is that they don’t have access to the latest information. The core model, GPT3, is trained on data till the year 2021, which means they are in the dark about life after 2021. If you think about it, AI writing tools aren’t aware of who won the FIFA World Cup of 2022.

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Who would we pick?

Choosing between Copy.ai and Peppertype might seem like a difficult task as they both have their incredible key benefits and features, but we are here to make the choice easier for you.

copy.svg - logo

Choose Copy.ai, if you

Are a freelancer

Require remarkable long-form content for blogs and articles

Prefer suggestions for improving content quality

Would like to work with a simple-to-use AI tool

Need content for purposes not limited to marketing

Peppertype - logo

Choose Peppertype, if you

Are a freelancer or content writer

Need great short-form content

Want a cheaper alternative

Prefer access to a free plagiarism checker tool

Require quick and quality rewritten content

At the end of the day, both AI tools are great to use and you can choose one based on your personal needs.

How Can Human-Written Content Win More Leads?

Human-written content wins more leads because business transactions are a human exchange. Brands always prefer to create high-value content that helps them drive sales. Content that builds a brand can only be written by human writers, as they have a clear knowledge of the target audience, and make the reader feel a human connection.

Here are reasons why human-written content will never go out of style

Generates sales

Authentic and factually accurate

Customized for the target audience

Provides high value to users by answering their queries

Helps readers immensely in getting their work done with ease

image for content

Adds a personal touch

Creative, intelligent, and informative

Grasps nuances, emotions and humor

Incorporates storytelling to engage with audiences

Google’s recent update aims at promoting content

Wittpen Trust logo

Trust Wittypen for Generating High-quality Content

At its core, Wittypen believes in writing content that drives growth. Our experience of working with 100s of brands across the globe enables us with knowledge in every nook and corner of content marketing and search engine optimization.

Wittypen is a managed content marketplace with a pool of vetted freelance content writers. Here's why you should choose us for your content writing needs:

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Our writers can write about niches like technology, healthcare, finance, SaaS, and real estate, among so many others.

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Wittypen takes up management and can quickly help scale projects to larger volumes.

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We ensure quality content as we scale with the help of our inhouse editors who check for plagiarism, grammar and language accuracy.

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Our tech platform is one of the best to help your content teams collaborate and create content at scale.

Frequently asked questions about Wittypen

Check our Knowledge Base

Join hundreds of businesses
elevating their content game

"Wittypen is a very reliable partner for anyone looking to elevate their content marketing game. The articles they have written for us fetch 20K+ organic traffic every month. The team is super talented and great to work with."
Prabhuram Srinivasan, ClickUp

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