BlogWittypen
Content, strategy, and growth —
from operators
Practical writing on content strategy, SEO, AEO, and brand authority. No hype, no listicles without context — just what works, argued by the people running the programs.
SEO in the Last Decade: Important takeaways for Organic Traffic
Search Engine Optimisation (SEO) has gone through a sea of changes over the past decade. SEO has always been a crucial part of a brand’s content marketing efforts, but these changes have meant that the ecosystem is constantly in flux and that brands need to keep on top of these changes to succeed. As we […]
The Ultimate List of 5 Content Marketing Trends For The Future
Content marketing is ranked highest in its contribution to B2B marketing, with an 89% success rate. If the content is impactful, the deliverables need to be technologically sound too. Content marketers focus on sparking conversations, creating clear messages, and personalizing communication day in and day out. The content, coupled with technological innovations, has made many […]
Google Algorithm Updates: 4 Best Unique Ways To Write Content
It’s not 2009 anymore when you could pepper in trending SEO keywords and get your page rankings up in SERPs quickly. In 2018 alone, there were 3234 new Google algorithm updates, which is quite a whopping number. Although they were minor updates, the major ones rolled out were Panda and Penguin, which changed how the […]
6 Top Reasons Why Your Content Marketing Strategy Fails With Solutions
We often get to hear about how content is king and that content marketing is key to the success of a business. Most businesses trying to strengthen their digital presence are struggling with content marketing. While the success rates are mind-boggling, it is disappointing that a lot of places don’t think they’re successful. Another disheartening […]
7 Unique Tips to Create Content That Engages Audiences
Content creation is at the heart of any effective digital marketing strategy. Apart from garnering SEO benefits, quality content writing helps in building an audience. The internet is crammed with monotonous and duplicate content, which makes it tougher for businesses to create novel and engaging content to attract more readers. It’s thus essential that you […]
Why Is Content Marketing? 8 Reasons To Use Content and Its Strategy
Learn about the importance of content marketing strategy as it can bring more visitors to your website and it can also benefit your business.
Build a content program that compounds
One strategy. Search, AEO, and brand — run together.