Discover Your Content Potential: Top 7 AI Writing Tools

Best AI content writing tools

The rise of ChatGPT is not just a technological achievement but a game-changer for businesses focusing on creating content. According to HubSpot, around 25% of marketers even believe that AI content is more successful than content created without it.

As such, AI writing has saved countless hours and significant financial resources, resulting in an improvement in overall productivity.

Consistently generating high-quality content over the years has been a challenge, to say the least. This is where AI writing becomes indispensable. These platforms help you with everything, from brainstorming initial ideas to drafting comprehensive articles, ensuring a steady flow of engaging content.

The true value, however, lies in selecting the best AI content writing tools that genuinely align with your strategic objectives and complement human creativity.

The right tool empowers digital marketing professionals, content strategists, and business owners to optimize their content efforts effortlessly. This ensures that every piece resonates powerfully with the target audience while upholding the highest standards of quality.

Table of Contents

    • 7 Best AI Content Writing Tools
    1. Claude AI
    2. ChatGPT
    3. Surfer AI
    4. Jasper AI
    5. Rytr
    6. Writesonic
    7. Copy.ai
    • Aligning AI Tools With Business Strategy

    7 Best AI Content Writing Tools

    ToolWhat Makes it ClickBest for
    Claude AIEnhanced Context RetentionLong-form content requiring deep understanding
    ChatGPTVersatile Content GenerationGeneral content, brainstorming, diverse formats
    Surfer AISEO Integration ExcellenceSEO-optimized long-form content & audits
    JasperAIAI-powered CreativityMarketing copy, creative content, and brand voice consistency
    RytrCost-effective Content CreationShort-form content, quick drafts, and budget-conscious users
    WritesonicPersonalized Content at ScaleBulk content generation, diverse content types, e-commerce
    Copy.aiMarketing Copy & Sales ContentAd copy, social media posts, email campaigns

    1. Claude AI

    Claude AI: AI content creation software

    Source

    Claude AI primarily stands out for its ability to maintain context over extensive interactions, making it valuable for complicated content projects.

    This sophisticated understanding allows Claude to generate coherent and relevant long-form content, significantly reducing the need for constant re-prompting.

    What sets Claude apart is that it is able to grasp nuances in your instructions, leading to a more refined and accurate output.

    Core Functions

    • Excels in understanding lengthy prompts and conversations
    • Delivers highly contextual and precise responses
    • Retains information from previous turns in a conversation

    Standout

    • Maintains narrative consistency and flow in long-form content like reports or e-books
    • Reduces manual editing significantly, accelerating content completion

    Pricing

    • Free
    • Pro – $17 per month
    • Max – $100 per month per person
    • Team – $25 per month per person
    • Enterprise – Custom pricing
    • API – Custom pricing

    2. ChatGPT

    ChatGPT: Best AI content writing tool

    Source

    According to a study, around 58% of business owners use ChatGPT for content creation.

    Chat GPT has become a household name for its remarkable versatility in generating a diverse pool of content formats. From quick social media captions to detailed blog post outlines, its adaptability makes it a go-to tool for diverse content needs.

    What’s more, it’s an invaluable assistant for brainstorming and rapid content prototyping as well.

    Core Functions

    • Broad knowledge base for creative and informative text
    • Adaptable to various content formats and styles
    • Can assist with SEO elements like meta descriptions and titles

    Standout

    • Its widespread adoption and continuous improvement make it a general-purpose powerhouse.
    • Excellent for initial ideation and drafting, complementing human refinement for impactful results

    Pricing

    • GPT’s pricing is based on models and their relevant efficiency level. Check out the pricing here.
    💡 Pro Tip – Fast doesn’t always mean finished. Even with powerful AI tools like ChatGPT or Jasper, incorporating human editorial review can boost content credibility and engagement. Consider setting up a lightweight editorial workflow where an editor reviews tone, accuracy, and brand consistency!

    3. Surfer AI

    Surfer AI: ethical AI writing platform

    Source

    Surfer AI is specifically designed for content that aims to rank high on search engines, making it a crucial asset for SEO professionals and marketers alike.

    It goes beyond mere keyword suggestions, analyzing top-performing content and providing data-driven recommendations for structure, word count, and keyword density, making it a must-have.

    Core Functions

    • Comprehensive content editor with real-time SEO feedback
    • Analyzes competitor content for data-driven insights
    • Supports multiple languages for global optimization

    Standout

    • Directly integrates SEO best practices into the content creation workflow
    • Ensures content is optimized for search performance from conception

    Pricing

    • Essential – $99 per month
    • Scale – $219 per month
    • Enterprise – Custom pricing

    4. JasperAI

    JasperAI: Best AI content writing tool

    Source

    JasperAI, formerly known as Jarvis, is a powerful AI writing tool celebrated for its ability to inject creativity into content generation.

    It’s particularly effective for crafting engaging marketing copies that capture the brand voice and resonate with specific audiences. Jasper offers a diverse range of templates for various content types, including ad copy and blog posts.

    Core Functions

    • Excels in producing persuasive and imaginative text
    • Offers an extensive library of content templates
    • Guides users through a streamlined content creation process

    Standout

    • Strong capability in capturing and maintaining a consistent brand voice
    • Simplifies content creation, making high-quality drafts accessible to users

    Pricing

    • Creator – $49 per month per seat
    • Pro – $69 per month, per seat
    • Business – Custom pricing
    💡 Pro Tip – For consistent, on-brand content, integrate your AI writing tool with a brand style guide or tone of voice document. Platforms like Jasper and Claude can follow detailed instructions, but pairing them with brand-specific guidelines helps maintain personality and voice, especially in long-form assets like eBooks or whitepapers.

    5. Rytr

    Rytr: budget-friendly AI content writing

    Source

    Rytr is an excellent option for individuals and small businesses seeking a budget-friendly yet highly effective AI content creation software.

    It offers a straightforward interface and a wide selection of use cases, allowing for the rapid generation of various content types without a hefty price tag.

    Core Functions

    • Emphasizes speed and ease of use for quick content generation
    • Ideal for high volumes of short-form content
    • Offers scalability for growing content needs without proportional cost increases

    Standout

    • Its affordability, combined with effective content creation, makes it highly accessible.
    • Excellent for a consistent online presence with minimal time and resource investment

    Pricing

    • Free
    • Unlimited – $9 per month
    • Premium – $29 per month

    6. Writesonic

    Writesonic: Best AI content writing tools

    Source

    Writesonic is designed to help businesses generate personalized content at scale, making it a valuable tool for marketers managing large campaigns or e-commerce sites with numerous product listings.

    Writesonic also offers a broad range of AI templates tailored to specific content needs.

    Core Functions

    • Covers a comprehensive range of content formats (blogs, landing pages, ads)
    • Versatility allows the production of various content types from one platform
    • Aims to deliver high-performing, outcome-driven content

    Standout

    • Its focus on personalized content at scale streamlines large-volume content efforts.
    • Helps businesses achieve marketing goals by generating copy designed for conversion

    Pricing

    • Free
    • Basic – $20 per month
    • Lite – $49 per month
    • Standard – $99 per month
    • Professional – $249 per month
    • Advanced – $499 per month
    🎙️ Fun Fact – Writesonic goes beyond writing tools; it also offers Audiosonic, a feature that turns text into lifelike speech. Originally designed to support people with visual or reading difficulties, it’s now being used for audiobooks, interactive games, or voice-powered apps!

    7. Copy.ai

    Copy.ai: Free AI writing content writing

    Source

    Copy.ai is a leading AI writing tool specifically tailored for marketing and sales content. It offers an extensive library of templates designed to generate persuasive copy for advertisements, social media campaigns, website content, and email sequences.

    Core Functions

    • Quickly generates multiple variations of marketing copy
    • Facilitates A/B testing of different messages
    • Includes tools for brainstorming and rephrasing text

    Standout

    • Its focus on high-impact, short-form marketing copy is a significant advantage.
    • Provides an intuitive and efficient solution for rapidly producing compelling ad creatives and social media posts

     Pricing

    • Enterprise – Custom pricing

    Aligning AI Tools with Business Strategy

    The integration of AI content writing tools into your content strategy is crucial for optimizing efficiency and enhancing the quality of your output. That said, understanding the unique strengths of each tool, from Claude AI’s context retention to Surfer AI’s SEO prowess, will allow you to make informed decisions.

    To truly realize the full potential of these best AI content writing tools and ensure your content strategy is flawless, consider partnering with experts.

    Want content help? Discover Wittypen’s services for human-edited AI content solutions, which combine cutting-edge AI with expert human refinement, propelling your content efforts to new heights.

    Register today to know more!

    Share this article
    Shareable URL
    Prev Post

    Top 5 Content Marketing Agencies for SaaS Businesses

    Next Post

    AI Content Writing vs. Human Content: Top 5 Factors That Separate the Two

    Read next