Last updated on June 20th, 2024
Site experience and value-addition have become the biggest growth drivers for businesses globally. And content writing has proven to be a game-changer in this regard.
Content writing is the practice of writing relevant web pieces that provides information to users about a certain topic. Writing adds value to users and provides them insight into what your business is all about. However, the content creation process can be time-consuming for even large organizations.
Writing in a dull tone or providing unrelated information often turn users away. To ensure you don’t make the same mistake, we’ve prepared this guide to help you understand what is content writing, its different types, some content writing examples and a few best practices you can follow. Let’s dig in!
What is Content Writing and What Are Its Benefits?
Content writing is widely discussed across various industries due to its strategic importance in business communication.
At its core, content writing is a strategy implimented by businesses to aid customers in making informed decisions about their products. This strategy includes creation of different forms of web content such as guides, blog posts, short copies, advertisements, and whitepapers, all designed to enhance customer understanding of a business offerings.
To ensure relevance and effectiveness, companies often rely on analysis of past customer data, industry trends, and targeted research when crafting content. This approach ensures that the content not only informs but also addresses customer problems and questions.
Content writing possesses the significant ability to convert visitors into loyal customers. But how exactly does this happen? Let’s briefly dive into the impact of content writing on customer engagement and loyalty.
1. Content Represents Your Brand
The content on your website is a direct reflection of your brand’s values and offerings. Through your writing, you communicate to customers what you offer and why they should prefer your products over competitors’. It’s crucial that this message is both impactful and consistent to effectively persuade them.
To stand out and resonate with the audience, many brands use humor, facts, and various other elements into their content. These additions make the content unique and enhance its appeal, making it more engaging and memorable for readers.
2. Content Helps You Reach More People
Effective writing can significantly broaden your business’s reach. By optimizing content for SEO, you enhance your visibility on search engines, which connects you with a larger audience.
Additionally, crafting user-friendly and engaging content boosts its shareability across various platforms, further extending your reach and impact. This strategic approach to content creation attracts more viewers and fosters greater interaction and communicates your message.
3. Publishing Content Regularly Gives People a Reason to Come Back to Your Site
We’ve briefly discussed the definition of content writing as something that educates, informs, and inspires your audience. By regularly publishing articles that provide value on recent industry trends, you give them a reason to come back to your site.
Companies with targeted and value-added content have found that it can help them increase conversion rates, and more than 78% of CMOs believe that content is the future of marketing.
What are the Different Types of Content Writing?
Choosing the type of content writing that best suits your brand can be confusing— understandably so. Each material creates a different impact.
Don’t sweat. We’ve compiled a list of all the content writing types to help you gain a competitive edge. Let’s explore them one by one.
Copywriting
Ads, micro-copies, CTAs, ads, etc., fall under copywriting. The goal of copywriting is to attract customers and sell your product. They are brief messages that may appear on website landing pages, sales pages, search engines, and home pages.
SEO Writing
As the name suggests, SEO writing helps you rank higher on search engines, and it is the propeller behind your digital marketing strategy. It includes keyword-rich content with interlinking to help you gain visibility. Blog posts, landing pages, home pages, ad descriptions, etc., use SEO content to improve engagement.
Long-Form Content
Many companies create long-form content such as case studies, product guides, whitepapers, and more to introduce users to their products and how they work.
Emails
This type of content writing is distinct. It connects you directly to the audience and helps you create personalized content. You can send targeted email campaigns to potential and existing customers about offers, recommendations, etc. It increases engagement and keeps them invested in what you’re offering.
eBooks
These are downloadable versions of printed books that users can download after signing up. They cover a topic comprehensively and give readers the information they need.
Top Examples Content Writing Examples
A content writing strategy works when you understand your customers’ needs. Rather than existing, these pieces only work when you write them with intention.
Let’s explore excellent Seo content writing examples from brands who have perfected the art of content writing and increased customer engagement:
1. Hubspot
A stellar example of good writing is Hubspot. They have ebooks, case studies, and research papers on almost every topic related to marketing.
Being the best CRM software for global businesses, Hubspot has many free and paid tools to help companies achieve growth. Instead of pushing out content aimlessly, the company is focusing on creating an ecosystem that educates growing businesses on creating successful marketing strategies.
The company successfully focuses on its customers by giving them easy access to hundreds of how-to guides and industry trends. They’ve also designed courses for budding marketers to ensure that they kickstart their marketing journeys with ease.
You can check out their blog and other content marketing resources to understand how they help companies.
2. Canva
As one of the most innovative companies in the world, Canva has empowered designers worldwide, unlocking creativity and collaboration at scale with its platform. Canva in itself is a masterclass on SEO content writing examples
In today’s competitive market, it’s not enough to create a product. Canva realized it from the start, and they created content that helped their users. They have blogs, content templates, how-to guides, and more to educate their users on designing the best social media posts and presentations.
The company uses a professional and user-friendly tone to help designers innovate at scale. Unlike investing too much in paid marketing, Canva utilizes the best content writing tools and uses social proof to build trust and loyalty.
3. Basecamp
If you’re running a SaaS company or in the tech space, Basecamp has excellent samples of content writing that you may want to take inspiration from.
The company uses excellent copywriting to capture the essence of its project management tool. It uses short and easy-to-read snippets that provide value to users.
With its targeted writing approach, the company publishes value-added content for business owners, freelancers, and IT professionals. Apart from using smarter and tighter copies for its product, the company also uses social proof uniquely and engagingly.
4. Zendesk
Zendesk is a CRM software that helps businesses manage customer service. Like Hubspot and Basecamp, Zendesk’s writing style is easy-to-read and to the point.
The unique content portfolio of Zendesk includes blog posts, how-to guides, videos, and infographics to encourage businesses to build growth momentum.
The company also has a dedicated section about how users can derive value from their product. From customer success stories to training videos, the tech company has perfected the art of adding value to businesses through its writing.
The above image showcases the company’s unique and humourous messaging and Zensar is an excellent case study for SEO content writing.
5. Bumble
Bumble is a dating application that curates its content around its mission—to help people develop meaningful connections.
Along with creating messages showcasing the dating app’s uniqueness, the company invests significant time in capturing the different stories and emotions of people that use the application.
The company uses digital films and is loud on social media about pertinent topics like inequality and women empowerment. Their most famous campaign is around ‘women making the first move’:
6. Investopedia
Another example of good writing is Investopedia. Founded in 1999, Investopedia publishes financial content that helps users gain better insights into complex finance terms and strategies. It also publishes articles on investing knowledge and stock market updates, empowering users to control their finances better.
Although it began as a source for financial terms, today, it is the largest source of financial content for its readers, with diverse topics ranging from personal finance to family planning.
Through its easy-to-understand writing style, the company deconstructs critical economic strategies and advises investors, small businesses, and professionals about different financial products. The company aims to empower readers to manage every aspect of their financial life and fulfill their goals.
Read Investopedia’s blogs and articles to see how they educate users on a wide array of topics.
Which are the Best Content Writing Tools?
While most marketers think creating top-notch content is the key to meaningful conversations, publishing frequently can be overwhelming.
Implementing the right content writing tools can help you collaborate and optimize the creation process by streamlining workflows and saving time. Here are some of the best content writing tools you can use for planning, drafting, and editing flawlessly:
1. Answer the Public
This content marketing tool helps writers find the most relevant topics for businesses. It has a database with millions of searches that will help you write on topics your customers are searching for and test different keywords.
You can use the automated tool when you’re out of ideas on what to write next.
2. Google Docs
There are plenty of benefits to using Google Docs. It helps writers create and collaborate on online documents from anywhere. The writing tool also helps writers track document changes, insert tables and images, and leave suggestions for a streamlined content creation process.
Whether you want to write long-form content or create ad copies for your landing page, Google Docs is the go-to content-writing tool for almost every business.
3. Grammarly
Grammarly is a staple for those looking to edit their copy and make it flawless. It corrects your grammar, fixes your sentence structure, and even offers suggestions on how you can improve your writing.
As the go-to content writing tool for professional writers, Grammarly is quick, convenient, and cost-friendly. With the premium version, you can also check for plagiarism.
4. Google Trends
Google Trends is for writers who want to know what’s trending across search engines and curate content with a competitive edge. It shows the popularity of a search term and helps you gauge whether a trend is on the rise.
You can also search for demographic information, related topics, and queries to simplify your content creation process.
5. Canva
Canva helps businesses create compelling social media posts, infographics, and presentations. With thousands of free templates and graphics, you can build attractive visual designs to catch users’ attention in less than 5 minutes.
Suggested Reading: 25+ Content Marketing Tools – Drive Growth For Your Business
6. Coschedule
Your headlines are your most critical hook. They are what makes users click on a post. With Coschedule, you can analyze how click-worthy your headlines are and make changes accordingly.
7. Semrush
Semrush is one of the most critical tools for content marketing. From analyzing the performance of your marketing campaigns to scheduling your social media posts, this paid tool is a must-have for digital marketers.
8. WittyPen
WittyPen is a content creation platform where we help you create content across channels seamlessly. We have a user-friendly platform, a diverse pool of vetted writers, as well as dedicated account managers and editors who manage your content requirements, end to end.
At WittyPen, we facilitate content creation for industries ranging from Lifestyle and Healthcare to SaaS and eCommerce, enabling you to build a repository of content that your audiences find meaningful and relevant.
You can easily place orders for blogs, white papers, landing pages, website content, press releases, product descriptions, and so much more. You can then oversee your projects on the platform without any hassles and use the tool to collaborate with your team—all in one place!
9. Yoast
Yoast is an SEO tool that lets markers optimize their content marketing campaigns. If you want to increase your search rankings and use the best SEO hacks, you can use Yoast for the best results.
Top Content Writing Practices You Should Know!
Content without context is of no use. You can create engaging articles, landing pages, social media posts, whitepapers, and more assets with proper planning. Here are the best content writing practices to help you create an impact:
1. Remember to Prioritize Quality Over Quantity
Nobody will waste time reading stuff that does not offer any value. Writing original, informational, and relevant content is the key to unlocking growth, so you shouldn’t compromise the quality of your writing.
You can use the best content writing tools to find trending topics, spend significant time on research, and then write a draft.
2. Write a Hook to Grab Readers’ Attention
The headlines and the intro part are the first things readers will notice. So make sure it’s as intriguing and exciting as possible. If the hook doesn’t grab users’ attention, they will not continue reading the article.
3. Integrate Appropriate Calls-to-Action
The aim of writing any marketing material is to convert. It’s your job to create content that helps convert potential prospects into loyal customers, so make sure to use relevant CTAs.
4. Understand the Intent
Before writing anything, it’s crucial to know the intent. For instance, if you’re writing a blog about recent industry trends, you should add a unique angle and make it useful for your audience. On the other hand, if you’re writing a guest post, ensure that you have done the requisite interlinking.
5. Incorporate Facts and Research in Your Content
With credible sources like research, social proof, and facts, you can build trust that you are an expert at what you do. This can come in handy, especially when proving a point. Whether you’re writing a blog or putting out an ad, you can use facts and research to back your claims.
Parting Thoughts
Today, content marketing is a priority for global companies, and most of them are killing it out there. How? Because they prioritize customer experience and follow SEO guidelines to boost their rankings.
As search engines become complex, you need to amp up your skills and write content that resonates with the audience.
If you need help creating the most compelling content for your users, our content-writing services can help transform how your customers engage with your brand. Drop us a line and get started with content writing today.
