As rightly quoted by Maggie Lena Walker “Let a woman choose her vocation just as a man does his. Let her go into business, let her make money, let her become independent, if possible, of man.”
Women’s contributions to marketing and society as a whole are monumental. In marketing, they have shaped the industry in profound ways. As per research, women wield significant influence, accounting for 85% of consumer purchasing decisions.
Moreover, statistics from LinkedIn reveal that women dominate the marketing sector, constituting 60% of the workforce in North America. There has been a substantial rise in women holding managerial positions as well, with 59% occupying Manager-level roles and 52% serving as Chief Marketing Officers.
Success in marketing, transcends talent and expertise; it’s about building connections, seeking mentorship, and displaying resilience. That said, various organizations dedicated to women’s empowerment provide invaluable support, offering a platform for sharing experiences, and career advancement opportunities.
A few reasons why some women, if not most, excel in this field are because:
- They are brilliant when it comes to forming connections, mentoring, and resilience.
- Women play a crucial role in breaking gender stereotypes and biases in marketing and advertising.
- Women bring a diverse perspective to marketing strategies.
- Their exceptional emotional intelligence and sensitivity inspire them to connect with audiences on a deeper level.
- Women also exhibit almost equal ability when it comes to adaptability, collaboration, and a holistic approach to problem-solving when compared to their male counterparts.
Popular women networking groups are:
- Women in Marketing (WiM)
- SheSays
- Girls in Marketing
- Lean In founded by Sheryl Sandberg
- Women in Tech SEO
Celebrating Women in Marketing on Women’s Day with WittyPen
At Wittypen, the team sincerely believes in the quote penned down by the senior manager, Vinita Yadav: “Content marketing is an asset, that has a tangible value that appreciates over time – it creates what consumers truly desire.”
The entire Wittypen team proudly celebrates the achievements of women in marketing, especially on International Women’s Day.
Here are a few highlights of Wittypen’s continued efforts towards women’s empowerment.
It’s always better to celebrate the women in our lives!
Highlighting the people who matter!
Go team!
Contributions of Women in Marketing
Of late, numerous influential women in marketing have made significant strides towards greater gender equality. Let us look at the most popular quotes along with their marketing quotes coming from these female go-getters:
1. Maggie Chan Jones
With an MBA from Cornell University, Maggie began her marketing career at Microsoft. In 2017, Forbes named Maggie the 15th Most Influential CMO in the world. She has now moved on and founded Tenshey, a company focused on empowering people of all backgrounds to achieve equality in leadership.
2. Ann Hadley
Ann, renowned as the bestselling author of “Everybody Writes” and “Content Rules,” has disseminated valuable marketing advice through various platforms, including Entrepreneur, IBM, and the Wall Street Journal.
Her famous quotes include:
- “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
- “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
- “Smart brands don’t just ride trend shifts. They start them.”
- “Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe.”
- “Engaging content is far more about brains than budget.”
- “Good content isn’t about good storytelling. It’s about telling a true story well.”
- “Use tone of voice to attract the like-minded and avoid the timid.”
- “You need to create ridiculously good content—content that is useful, enjoyable, and inspired.”
- “Make the customer the hero of your story.”
3. Cara Scharf
With more than 25 years of experience in advertising and marketing, Cara founded Fearless Media, a company focused on providing comprehensive strategic planning, PR, media, and marketing services. She rightly quotes:
- “One of the most difficult issues women face is that people don’t always take you seriously. You don’t need confidence to start, you need guts.”
4. Michele Linn
When the Content Marketing Institute was founded in 2011 to help advance the practice and field of content marketing, Michele Linn was hired to help launch the blog and editorial strategy. In 2015, Michele was named one of the “Top Women in Media” by Folio magazine, and in 2017, Michele co-founded Mantis Research. Among her famous quotes are:
- “Content is the atomic particle of all digital marketing.”
- “Content marketing is the gap between what brands produce and what consumers want.”
5. Beth Comstock
Elizabeth “Beth” Comstock is an American business executive who was also the former vice chair of General Electric. Her famous marketing quotes are:
- “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
- “Be where the world is going.”
- “You can’t sell anything if you can’t tell anything.”
Precious Marketing Quotes Contributed by Women Leaders Across the Globe
- “Creating marketing that works should not be rocket science.” — Allen Gannett
- “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” — Ekaterina Walter
- “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” – Estee Lauder
- “Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley
- “My best successes came on the heels of failures,” – Barbara Corcoran
- “Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” — Margaret Mead
- “You can never go wrong by investing in communities and the human beings within them.” — Pam Moore
- “Content is king but engagement is queen, and the lady rules the house!” — Mari Smith
- “The presence of a brand proclaims that item’s ownership. It’s the marketing equivalent of signing your painting; it tells the world ‘our company produced this'”. – Jenni Romaniuk
- “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” — Nancy Duarte
- “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton
- “Brand should never be a deception; it should be a delightful expression of a product’s truth, and ultimately a positive force in people’s lives.” – Emily Heyward
- “Google only loves you when everyone else loves you first.” — Wendy Piersall
- “This is a learning process and sometimes you have to fall to learn things.” — Christine Korda
- “The importance of gratitude is never forgotten.” — Deborah Lee
- “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe
- “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
- “You can’t buy engagement. You have to build engagement” – Tara-Nicholle Nelson
- “Companies whose cultures wither instead of thrive because their leaders can’t articulate the stories of why they do what they do.” – Kindra Hall
- “Fear is used by many brands as a key motivator to drive consumer action. Fear-based marketing is useful when fear is used as a motive to overcome fear, not instill it. There’s a big difference.” – Shantini Munthree
Women in Marketing: Future Trends
Women in the marketing industry are literally reshaping its future. They have capitalized on emerging trends and transformed the marketing world according to evolving audience preferences. Some of the future trends include:
- Female influence is particularly pronounced in niche marketing, where attention to detail and authenticity are paramount.
- The digital landscape has revolutionized marketing, with women leading the charge in adopting and optimizing digital tools to ensure that strategies remain relevant and forward-thinking.
- Moreover, there is a growing emphasis on authenticity in advertising, with women marketers at the forefront, breaking barriers and championing online presence, self-promotion, and continuous skill enhancement.
- Women are also sought after for their emotional intelligence in advertising, commitment to sustainable and ethical marketing practices, and dedication to inclusivity and diverse representation in media.
Final Thoughts
Female marketers are seizing opportunities, and positioning themselves as industry leaders is no longer a rarity. While gender equality has taken remarkable strides in workplaces, challenges still persist, especially for women from diverse backgrounds.
By echoing the voices and experiences of inspirational women, progress toward gender equality can continue globally. As the marketing world evolves, the field is rife with opportunities for women to emerge as the next generation of leaders.
