Content Marketing

Having worked day and night in the content industry, I can tell you one thing for sure – Content promises to be huge as we move ahead. Today, in almost any kind of marketing, content is an essential. I am not denying the importance of traditional marketing tools though. But let’s face it – they […]

Originally a platform for individuals to share quick thoughts, Twitter (now rebranded as “X”) has evolved into a potent marketing tool that enables brands to engage with their audience effectively. With 217 million monetizable daily users, it’s clear why many companies continue to leverage Twitter for marketing purposes. However, merely tweeting sporadically about popular topics […]

Last Updated: 04-02-2020 You have seen something amazing online and want to buy it. But before you do that, you automatically click on the customer reviews for the product and start reading through them. This scenario must be immensely familiar to you. While buying something online, we often look at the product reviews. And why […]

An omni channel content strategy is often confused with a multi-channel content marketing strategy. They may seem similar but are different from one another. Through multi channel you are aiming to achieve various sorts of goals depending on the channel while through omni channel approach the goal set is the same and they are striving […]

In order to be effective, a content strategy should have relevant information about the campaign, like the end goals, the target audience, the short-term goals and the key performance indicators (KPIs). However to be both useful and effective, it must also be documented. Not just drawn on the whiteboards of a brainstorm, or drafted on […]

Consistency in your content is essential for engagement of the audience. For a business you don’t want your content to appear once in a blue moon which will eventually lead to disinterested visitors. Now, there lies a sweet spot between posting too much content of the same sort and posting very little quality content but […]

Even with an increasing number of platforms available for content marketing, Instagram remains one of the unique ones. Like Instagram, Snapchat also boasts of its visual content and maintains its position as one of the leading rivals of the former. Ironically, the app’s USP of a 24-hour shelf life is what decreases its value as […]

Consumers today have a strong appetite for good content, and anything that fails to match up to their standards is deemed to be indigestible by them. They want content that empowers them in taking the right decision, content that satiates their curiosity and content that is JUST RIGHT. Therefore brands worldwide work hard on creating […]

Education businesses have always been service oriented. Advancement of technology, especially the widespread proliferation of the internet has disrupted the Education industry. This has lead to the growth of multiple e-learning portals and education websites. They are easy to access and help one study in a more creative and diverse way, with the help of […]