How to Increase Traffic to Your Blog in 2020 (Advanced Technique)
Over the last few weeks, we’ve been getting a lot of requests on one specific topic – how to increase traffic to your blog. The internet is not how it was a couple of years back. While content is still king, how it’s created, consumed, ranked, and shown to end-users has clearly changed.
Though it’s possible to keep track of all the changes happening online and changing your content strategy frequently, it’s daunting. If you’re a business owner, you’ll have tons of other equally crucial concerns to work on. That’s why having reliable long-term fixes to your blog traffic generation strategies makes complete sense.
It’s not going to be easy, but there’s good news.
One – you’re not alone.
Two – you can start all over again.
When we say, you’re not alone, one aspect we mean is online competition. To put this into perspective, understand that your page competes with 20 billion other pages online for attention. According to statistics, over 409 million people view over 20 billion pages each month.
Also, over 70 million posts are generated by users every month on WordPress.
That’s WordPress alone. So, you can imagine.
The other aspect here is that over 50% of bloggers or website owners reveal that it has become really tough for them to drive traffic from Facebook in the last couple of years. Out of this, over 1/5th of them share that it’s become equally difficult to drive traffic from the search engine giant Google.
So, one thing we can acknowledge is that it’s an epidemic. And like most epidemics, we thankfully have an antidote in the form of several approaches and strategy revisits.
But before we understand how to increase traffic to your blogs and websites this year, let’s look at some factors on why you don’t rank in the first place (not literally).
Reasons Your Website Attracts Less Traffic
• If you have built and launched a new website and moved to a new server, you need to have a proper 301 redirect strategy in place. Your website is most likely to experience a dip in its ranks if this is absent.
• Search results are location-specific. If you see a drop in ranking, check for other geographical areas to be completely sure about the drop and come up with strategic action plans.
• You are most likely being penalised by Google for implementing outdated or spammy link-building plans.
• If your website has too many navigations, visitors will leave. Build a website that restricts navigation to two or three clicks from the homepage.
• You’re using duplicate content or existing content without implementing a canonical tag or more.
How To Increase Traffic to your Blog and Its Ranking
Now, most of the factors we’ve listed so far can be fixed almost immediately. You can get a security certificate to become an HTTPS connection. You can also target low-competition keywords and remove website elements to ensure a faster load time.
However, the fixes we will see now might need a longer investment in terms of time (though not all of them).
Revisit Your Website’s UI/UX
Having great content on a website that has a subpar user interface is a curse. When designing your website, it is easy to get carried away by creative ideas and inputs that are shared within your meeting rooms. Plans to implement tons of engagement practices are good too. But if they are not tested for usability, it would end up killing your traffic.
Further, a bad UI/UX increases the bounce rate of your website/blog as well, snatching away from all the effort you’ve put in to get your visitors to your website in the first place.
So, the first thing to work on is your blog’s user interface. A simple, data-driven, navigation-friendly website with colour psychology implementation is ideal. Keep your content short and crisp, but just as informative.
Get Your SEO Game Right
When we say SEO, all that most people think are keywords. There are several technical aspects to this as well. For instance, overlooking the process of updating your sitemap when you change your website’s structure, not setting up XML sitemaps, not giving enough attention on metadata and tags, implementing outdated keyword strategies, not optimizing old or existing content and more.
A simple fix would be to install SEO plugins that immediately give you a comprehensive idea of how strong your website’s SEO game is, and what you can do to improve it for the future. Such plugins also recommend quick fixes and remedies you could implement.
Updating Old Blogs
Blog writing is not a one-time activity. It has to be revisited multiple times. According to a report, only 38% of bloggers update their older articles . By updating, we mean revisiting older articles and making changes to them in accordance with current and prevailing trends.
For instance, if you’ve written a post on project management best practices and it’s been a year, you go ahead and look at new details you could add to the post. If you’ve missed pointers like scrum and agile frameworks, adding them would be an update. By doing so, 34% of bloggers reveal that they produce stronger results.
Build A Concrete Marketing Plan For Every Blog Post
You can’t expect to drive traffic to your website/blog if you only write posts and upload them to your blog, hoping readers would pick them up and read. Considering the competition, it only makes sense to chart a concrete marketing plan for all of your posts. Start with a content calendar and list out the number of content pieces you want to post every for the month.
Once you do this, differentiate the types of content you plan on creating. Decide how many videos, podcasts, write-ups, eBooks or other forms of content you intend to produce, and come up with an effective marketing plan for each.
Leverage the distinct potential of each social media platform and use appropriate content for promotion. Treat every article of yours as a product launch and generate buzz around it. You would gradually see takers for your blog. Publish posts regularly on diverse topics to sustain their interest.
Building content communities is one of the best ways of increasing traffic to your blog or website. It ensures that you keep your audiences engaged across channels, while leveraging the benefit of word-of-mouth marketing.
Blogger Outreach and Guest Blogging
Guest blogging is one of the most effective ways to generate backlinks and traffic for your website. It’s the simple process of writing for another popular website (with more traffic than yours) to get a backlink to your post. Readers who find your content valuable would simply visit your website/blog to get more insights from you.
A report reveals that 60% bloggers write guest 1-5 guest posts a month for other popular sites. With guest blogging, you’re not only establishing your authority and credibility to a new audience, but also paving the way for more traffic. However, not all popular blogs accept guest posts, while a few others are very particular about what content is published on their websites.
It’s good to make a list of websites that accept guest blogs. Read their existing ideas to get an idea of the niche they deal with, their writing style and more, and prepare unique pitches to get your work published. A good approach is to send out an outline of your article to blog owners before sending out the entire blog itself.
If you feel you’re not good at writing, perhaps you could reach out to agencies that offer content writing services. Blog writing in India is an underestimated strategy that you should leverage more for your business and traffic growth. When you choose blog writing services, aspects like guest blogging, blog updating and marketing become easier.
So, these were some of the immediate plans you could execute from right now to increase the traffic to your website in 2020. Let us know on your comments if you have implemented any or have other ideas in mind.