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Scaling Guest Post Engine for Acquire.io

Acquire is a unified chat platform that equips enterprises with the tools required to improve customer experiences.

630+

Guest posts

80

Domain rating

logo
Overview

Headquartered in San Francisco, Acquire is a unified chat platform that equips enterprises with the tools required to improve customer experiences.

Acquire has raised a total of $56.8M across three funding rounds led by investors like Tiger Global, Fathom Capital, S28 Capital, and others. Acquire's software suite helps enterprises solve customer support, sales, and service across any device.

Problem

Acquire, being in a highly competitive space, had consistent opportunities to collaborate with other brands and publishing platforms to create content. The content, in turn, would not only build awareness but also help them improve their Domain Ranking.

Solution

1

There are a few very specific challenges that one needs to solve to scale guest blogging initiatives:

  • The content guidelines change for every article, and it depends on the editorial guidelines for each platform
  • The turnaround time for these articles has to be precise, so as to not lose the opportunity
  • If the article doesn't meet quality standards, it gets rejected.

2

One of the primary objectives at Wittypen was to build a lean yet scalable team of content managers, editors, and writers.

3

We started with guidelines around the key product and offerings but would then align to editorial standards for each article on a case to case basis.

4

Over a span of 2 years, we helped Acquire's team create 630+ guest articles which improved their DR to a whopping 80.

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Join hundreds of businesses
elevating their content game

"Wittypen is a very reliable partner for anyone looking to elevate their content marketing game. The articles they have written for us fetch 20K+ organic traffic every month. The team is super talented and great to work with."
Prabhuram Srinivasan, ClickUp

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