Scaling InVideo's SEO and Content Ecosystem: From AI Video Pioneer to Organic Growth Leader

Establishing Authority in a Crowded AI Video Space

InVideo needed to stand out among numerous video creation platforms by building strong organic visibility and positioning itself as the go-to solution for AI-driven video production.

Scaling On-Page and Off-Page SEO Initiatives

As InVideo expanded its offerings and audience, the challenge was to deliver high-quality, SEO-optimized content at scale—covering blogs, guest articles, landing pages, and product pages—to capture diverse keyword families and user intent.

We partnered with InVideo's marketing and product teams to build a robust, multi-layered SEO framework targeting educational, problem-focused, and commercial intent keywords.

Developed comprehensive content clusters and pillar pages that positioned InVideo as an industry authority and resource.

Delivered over 6,900 content pieces across 100+ projects over two years, including blogs, guest articles, landing pages, and product pages, ensuring technical accuracy and alignment with InVideo's brand voice.

Executed both on-page and off-page SEO strategies, including process-driven guides, educational resources, and thought leadership content that showcased InVideo's capabilities and expertise.

Maintained rigorous quality standards, iterative feedback loops, and continuous keyword optimization to support InVideo's rapid organic growth and evolving business goals.