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Setting a New Benchmark: Scaling Global Standard Content for HomeLane's Design Blog

HomeLane is a leading platform in home interiors, architecture, and design, known for delivering innovative solutions and inspiring experiences to homeowners.

795+

Content pieces delivered

20+

Projects completed

5x

Scale increase

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Overview

HomeLane is a leading platform in home interiors, architecture, and design, known for delivering innovative solutions and inspiring experiences to homeowners.

With a vision to set global standards in content, HomeLane sought to elevate its blog with authoritative writing and immersive visuals across themes like architecture, home design, and interior design.

Problem

1

Building a truly global standard content experience, blending expert writing with curated visuals to engage and inspire readers.

2

Overcoming previous production bottlenecks. HomeLane's earlier content partner struggled to scale output and maintain quality, limiting growth and consistency.

3

Delivering content that not only informed but also elevated the brand's reputation as a design thought leader.

Solution

1

We immersed ourselves in HomeLane's brand vision and editorial themes, ensuring every piece reflected expertise in architecture, home design, and interiors.

2

Developed a robust workflow that integrated writing and visual curation, creating content experiences that resonated with the target audience.

3

Scaled production by 5x, transforming HomeLane's content output and quality through close collaboration, agile processes, and a dedicated team of design-savvy writers and editors.

4

Delivered 795 content pieces across 20+ projects, consistently meeting high standards and supporting HomeLane's ambition to lead in design content.

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Setting a New Benchmark: Scaling Global Standard Content for HomeLane's Design Blog

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"Wittypen is a very reliable partner for anyone looking to elevate their content marketing game. The articles they have written for us fetch 20K+ organic traffic every month. The team is super talented and great to work with."
Praburam Srinivasan, ClickUp

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