Content Marketing

“The key ingredient to a better content experience is relevance.” — Jason Miller The Global Marketing Leader of LinkedIn, Mr. Miller emphasizes the importance of creating relevant content over anything else. When it comes to content marketing, even the sky is not the limit anymore. The industry has transpired into another universe where contemporary distribution channels (TV, […]

How frequently should you create content is a pain area for most of marketers including you and I. How often should you write a blog post? How often should you update website content? How often should you update blogs? These questions often nudge us while we rattle our brains around a good content strategy. The […]

Millennials are the most educated, open minded and dynamic demographic that exists. They are independent and have started making their own purchasing decisions. For a marketer,if they know how to market to millennials they are the most lucrative set of audiences for marketing any product or service. However, the set of characteristics and traits they […]

Marketing in today’s world has shown a paradigm shift and most marketers resort to all kinds of content marketing strategies to make consumers get to select their product from among the rest. With time most marketers have discovered the usage of content marketing as a useful tool to get their point across.However managing and creating […]

Let’s say you have set up a great SaaS start-up, you have got the website in place. Now, it’s time to sit back and let your online presence bring in the customers flowing to your business with a SaaS Marketing plan in place. But wait, what’s this? No traffic, nobody knows about you, nobody cares. […]

The age old debate of “Do SEOs like it long or not?” is finally over. With the advent of 2016, it has become quite clear that when it comes to content, long form content is ine of the most successful blogging practices out there. This might seem odd, considering that the average attention span of […]

Content Marketing Strategies for your Startup “Content Marketing for Startups – “WittyPen” from Anshul Motwani “Around here, however, we don’t look backward for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.” With 10 countries, 40 cities, and 4200 people participating, […]

‘Content Marketing’ might be just a buzzword for many, an omnipresent phrase gracing numerous web pages and social media posts.  But to anyone starting their own business, it is a lot more than just meaningless jargon. It is vital when it comes to promoting your business. So what is content marketing for startups? It is […]