Driving Leads in Red Ocean Market for NiftyPM

Generating leads through content

Nifty is in a highly competitive space, and they needed a partner to help them create high-quality and in-depth articles around high search keywords. Another key was to interlink the product with each of the articles to generate more leads.

Refurbishing older content to improve rankings

Nifty already had a large list of articles targeting high-value keywords. Instead of creating new content and cannibalising the existing content, Nifty needed someone who could reassess and refurbish the content to regain the lost rankings.

Nifty's team knew the strategy but lacked the bandwidth to scale content production. Because project management is a highly competitive space, our team had to spend time understanding the product.

We even conducted a session with all our content managers, editors, and writers for product walkthroughs, which helped us understand the use cases better.

Within a few months, we created 40+ long-form articles with an average length of 2500 words.

The content, targeted towards MoFu and ToFu, helped them increase their signups by 30% while the refurbished ones keep moving up in the search rankings.