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Driving Leads in Red Ocean Market for NiftyPM

Nifty is used by more than 20,000 teams from giants like Verizon, IBM, Vmware, and NYU. Bootstrapped to millions in revenue, Nifty is the epitome of successful SaaS ventures.

30%

Growth in signups

40+

Content pieces delivered

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Overview

Headquartered in NYC, Nifty is a cutting-edge project management tool. Nifty consolidates team communication, project management, and client collaboration into one easy, fun, and efficient tool.

Problem

1

Generating leads through content

Nifty is in a highly competitive space, and they needed a partner to help them create high-quality and in-depth articles around high search keywords. Another key was to interlink the product with each of the articles to generate more leads.

2

Refurbishing older content to improve rankings

Nifty already had a large list of articles targeting high-value keywords. Instead of creating new content and cannibalising the existing content, Nifty needed someone who could reassess and refurbish the content to regain the lost rankings.

Solution

1

Nifty's team knew the strategy but lacked the bandwidth to scale content production. Because project management is a highly competitive space, our team had to spend time understanding the product.

2

We even conducted a session with all our content managers, editors, and writers for product walkthroughs, which helped us understand the use cases better.

3

Within a few months, we created 40+ long-form articles with an average length of 2500 words.

4

The content, targeted towards MoFu and ToFu, helped them increase their signups by 30% while the refurbished ones keep moving up in the search rankings.

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Join hundreds of businesses
elevating their content game

"Wittypen is a very reliable partner for anyone looking to elevate their content marketing game. The articles they have written for us fetch 20K+ organic traffic every month. The team is super talented and great to work with."
Prabhuram Srinivasan, ClickUp

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