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How we helped Square Yards scale organic traffic to 1M+ users per month?

With the help of Data Analytics and VR tools, Square Yards has transitioned from a traditional brokerage firm to an integrated play that includes mortgages, rentals, interiors, and property management services.


Content pieces written


Monthly organic visitor


Square Yards is one of India's largest and fastest growing PropTech platforms for Real Estate and Mortgages.

Since its inception in 2014, it has grown significantly and now has a presence in the UAE, the rest of the Middle East, Australia, and Canada.

Today, the PropTech platform ranks among the top 20 consumer tech startups in India in terms of GTV (~USD1 billion) and the top 50 in terms of revenue (~USD 50 million).



Scaling Organic Traffic Through Content

Real estate is a high-search, high-difficulty field, but to gain traction, Square Yards wanted to build enough dominance around search categories. The marketing team at Square Yards had already found the growth formula but needed a team to help them execute their plan.


Build traction from multiple geographies

Square Yards has 8 other websites under its network. 3 of them target specific geographies apart from India. They were looking for content partners who could help them grow organic traffic through localised content.



You cannot build a skyscraper without a strong foundation. The Square Yards team is one of the best marketing collectives to collaborate with, and together, we laid the foundational guidelines for scalable content projects for the future.


Once the guidelines were ready, we built our content team, including content managers, editors, and a larger team of writers with expertise in the Real Estate domain.


Our platform helped us manage end-to-end content creation, and bigger challenges like revisions, feedback, and collaboration became extremely seamless.


Our well-oiled content engine helped us reach our monthly content publishing goals without much hiccups.


We followed a similar approach, but with a much more diverse set of writers, when targeting newer geographies through content.

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"Wittypen is a very reliable partner for anyone looking to elevate their content marketing game. The articles they have written for us fetch 20K+ organic traffic every month. The team is super talented and great to work with."
Prabhuram Srinivasan, ClickUp

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