Content Writing

Upwork, a free and popular freelance job searching platform has now started charging freelancers who apply for jobs on its platform. The charges are levied irrespective of whether a freelancer gets a job or not. The global platform, which was famous for allowing freelancers to hunt jobs with ease, now asks them to pay for […]

Keyword research is considered by most content marketers as their priority when it comes to SEO. They offer insights into what your audience is looking for on the web, along with several other details, and thus point you towards the kind of content you should ideally create if you want to generate more traffic and […]

It’s not 2009 anymore when you could pepper in trending SEO keywords and get your page rankings up in SERPs quickly. In 2018 alone, there were 3234 new Google algorithm updates, which is quite a whopping number. Although they were minor updates, the major ones rolled out were Panda and Penguin, which changed how the […]

Content creation is at the heart of any effective digital marketing strategy. Apart from garnering SEO benefits, quality content writing helps in building an audience. The internet is crammed with monotonous and duplicate content, which makes it tougher for businesses to create novel and engaging content to attract more readers. It’s thus essential that you […]

In the digitally expanding marketing world, content is the lifeline of all online marketing campaigns. While engaging and quality content is key to a successful content marketing strategy, what qualifies and succeeds as good content can still be a puzzle. Content analytics tools are the key to that puzzle and they help you get a […]

Content is, and always has been, a driving force that powers marketing campaigns. And looking at the recent events, it is all the more important to drive feelings of empathy, trust, and transparency for your brand through your content creation during COVID-19.  The validation of this started midway through March, when the leadership across companies, […]

It’s no secret that a lot of businesses today, enter the limelight either because one of their creatives went viral or that their webpage was ranked high on search engines. What makes one webpage better than the other? Is it the services offered? Not entirely. There is an abundance of web pages that offer equally […]

Over the last few weeks, we’ve been getting a lot of requests on one specific topic – how to increase traffic to your blog. The internet is not how it was a couple of years back. While content is still king, how it’s created, consumed, ranked, and shown to end-users has clearly changed. Though it’s […]

What is Topic Modeling in Content Writing? Content writing in 2020 has drifted away from the standard keyword-focused SEO practices. This is a result of more and more businesses churning out content filled with keywords, making it repetitive and bland. Therefore, search engines have created an algorithm based on topic modeling or topic modeling, which […]